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UX Best Practices for Email Marketing

Online | 2 Hours | Beginner

Improve Your Email Experience

Email is an integral part of our daily lives, with a staggering 306 billion emails sent and received each day.

However, many of these emails are often overlooked, skimmed, or deleted immediately. Despite this, email marketing can be a highly effective channel, with an estimated $40 ROI for every dollar spent. So, what sets apart a successful email and an effective email marketing campaign?

Reaching people through email is an extension of their experience with your brand and product. The same principles of User Experience (UX) that are used to design and build software can also be applied to optimize email efforts. This involves identifying and thoroughly understanding the recipient, employing design best practices, and conducting iterative testing.

Join this session to learn the basics of UX and how to apply those principles to have the most successful email marketing efforts.

July 10, 2024 | 10:00 a.m. – Noon CT

Key Takeaways

  • Learn basic concepts of User Experience Research and Design and how they can be applied to email marketing
  • Outline tips for identifying audience needs and optimizing efforts based on their goals
  • Discuss email content and design best practices, including device considerations, calls to action, and communication frequency and cadence
  • Identify methods and tips for incorporating testing, tracking, and measuring success into even the simplest email marketing efforts

Select your quantity below to register

UX Best Practices for Email Marketing (JULY 2024)






AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

AMA Event Policies

Amanda Stockwell

President and Principal Researcher

Amanda runs Stockwell Strategy, a user experience research and strategy practice. She has 15 years experience running research, helping teams understand who their users are and what they need, and tying user insights to product and business design strategy.

Amanda frequently writes and speaks about all things user experience research and has an engineering degree from Tufts University. You can also find her teaching UX courses on LinkedIn Learning, helping organize Ladies that UX events, or spoiling her dog.

Who Should Attend?

  • Email Marketing Specialists
  • Marketing Professionals that have a hand in sending emails
  • UX Designers that assist email marketers 
  • Anyone interested in learning some UX-inspired tips to improve their email marketing efforts

Pre-Requisites (What should someone already know? What is not going to be covered?) 

No previous detailed email marketing or UX knowledge required, but helpful to have general email marketing concepts down

What’s Included?

  • 2 hours of live instruction starting at 10:00 a.m. CT
  • Interactive Q&A and Group Discussions
  • Access to recording and resources for three months

UX Best Practices for Email Marketing