How do your marketing strategies align with increasing data protections?
Discover insights into U.S. privacy legislation and its impact on businesses, marketing strategies, and user behavior. Explore how privacy laws are shaping the MarTech landscape and why respecting data privacy enhances brand trust and reputation.
Note: this will be a technical discussion related to current data privacy legislation and its potential impact to your marketing and business strategies. The information provided here is for general informational purposes only and should not be considered legal advice.
March 13, 2025 | 10:00-11:00 AM CT
Get 10% off member pricing by purchasing 3 or more tickets for your group or team! Users will be assigned once the purchase is complete.
Key Takeaways
- Understand key US privacy legislation updates and their implications.
- Discuss how privacy trends are reshaping MarTech and influencing consumer behavior.
- Identify best practices for aligning with Privacy-Led Marketing and staying compliant in 2025.
Are you an AMA Professional Certified Marketer®️? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
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William Newmark
Senior Legal Counsel - UsercentricsWilliam is an experienced in-house attorney with nearly two decades of advising companies on risk and issues involving privacy law. William began his career representing insurers on the earliest cyber insurance and technology and media policies, and transitioned to working in-house, representing companies in all aspects of their business.
As Senior Legal Counsel at Usercentrics, a leading consent management platform company, William closely follows and advises on US and Global Privacy Laws. William received his law degree from the University of California, Berkeley School of Law, and after living and working in the San Francisco Bay Area and Seattle, William now lives with his family in Lisbon, Portugal.
Tilman Harmeling
Senior Expert PrivacyHaving focused on the business and technical complexities of privacy throughout his career, Tilman has gained significant and varied experience in how privacy markets work. He joined Usercentrics in 2018, and as Senior Expert Privacy, his goals are to understand the ever-changing privacy landscape and find opportunities for innovation. He works with global enterprises and universities and is also a sought-after speaker on current privacy topics at events like PrivSec Global, OMR, DMEXCO, the BCG MarTech Series and Leadership Beyond Borders.
Who Should Attend?
- Marketing Professionals – Learn how privacy laws reshape data-driven strategies.
- Compliance Officers – Stay ahead of evolving legal requirements and avoid risks.
- Business Owners – Understand how privacy regulations impact operations and reputation.
- Tech Leaders – Gain insights into how privacy trends drive MarTech evolution.
What’s Included?
- 1 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A and Discussions
- Access to recording and resources for three months