Marketing With Purpose: Aligning Values, Strategy, and Growth
Being purpose-driven is a strategic advantage for brands looking to build trust, loyalty, and long-term impact. In this interactive webinar, participants will learn how to define, articulate, and activate their brand’s purpose in a way that feels authentic and aligned with business goals.
We will explore how purpose shows up across messaging, content, campaigns, and customer experience without feeling performative or forced. Through real-world examples and practical exercises, this session will help marketers move beyond surface-level storytelling and into purpose-led marketing that connects and converts.
Online | May 14, 2026 | 10:00 a.m. – 12:00 p.m. CT
Key Takeaways
- Clearly define and articulate their brand’s purpose beyond a mission statement
- Identify where and how purpose should show up across marketing channels
- Avoid common pitfalls of “performative purpose” and inauthentic messaging
- Apply a practical framework to activate purpose in content and campaigns
- Create a simple action plan to align purpose with business and marketing goals
Get 10% off pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
May 14, 2026: 10:00am-12:00pm (Central Time)
Welcome & Framing the Conversation
- Why purpose matters now more than ever
- The difference between authentic purpose and performative marketing
Defining Purpose
- What purpose really means in a marketing context
- Clarifying your brand’s “why” and values
From Purpose to Strategy
- How purpose informs messaging, content, and campaigns
- Real-world examples of brands activating purpose effectively
Interactive Exercises
- Guided worksheets to help
- Participants assess their current marketing alignment
- Define or refine purpose statement
- Draft content framework
Activating Purpose Across Channels
- Content, storytelling, community, and customer experience
- What to do (and what to avoid)
Turning Insight Into Action
- Building a practical, realistic action plan
- Measuring impact beyond vanity metrics
Anh Nguyen
Founder - Amplified MarketingAnh Nguyen is the Founder and Chief Brand Amplifier of Amplified Marketing, a consultancy that helps purpose-driven brands, startups, and nonprofit organizations translate their mission into clear, effective marketing that matters. With extensive experience across B2B, nonprofit, and social impact sectors, Anh specializes in helping organizations align their values with messaging, content, and campaigns that build trust and drive meaningful engagement.
A former IBM Futurist and marketing educator with General Assembly, Anh has worked with organizations ranging from grassroots nonprofits to established enterprises, often serving as a fractional marketing leader for teams with limited resources. Her work centers on making purpose actionable, not performative, by connecting storytelling, strategy, and community.
Anh is also a frequent speaker and workshop facilitator, including sessions for Content Marketing World, Social Media Day Houston, and other professional associations, where she brings an honest approach accompanied by practical frameworks and real-world examples. Her perspective is deeply shaped by her personal story as a first-generation immigrant, fueling her belief that when brands lead with clarity, authenticity, and purpose, they can create both impact and growth.
Who Should Attend?
- Marketing Managers, Directors, and VPs
- Brand Managers and Brand Strategists
- Content Strategists and Content Marketers
- Communications and Digital Marketing Professionals
- Nonprofit and Social Impact Marketing Leaders
Experience level:
- 5+ years of professional marketing experience
- Ideal for mid-level to senior-level marketers responsible for strategy, messaging, and brand direction
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Tips and best practices
- Access to recording and resources for three months
Can’t Attend Live But Want the Information?
We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.