How to get AI to recommend your brand: Keywords, Prompts and Strategies for Visibility
Search has changed forever. AI overviews are at the top of search results. Users are skipping Google completely and going straight to chatbots for answers and recommendations. Your future prospect is asking AI for recommendations.
What does this mean for traffic? Visibility? Lead generation?
We are now in a new era, where traditional search is no longer the only channel for content discovery. It’s time to optimize for AI. In this session, we offer a practical approach any marketer can use to improve AI visibility and get AI to recommend your brand.
Your audience is using AI to research your vertical. What do they see? Who does AI recommend? After this 2-hour deep drive, you’ll have an action plan for AI visibility, both on and off your website.
Online | July 15, 2026 | 10:00 a.m. – 12:00 p.m. (Central Time)
Key Takeaways
- How to discover what AI thinks of your brand
- How to plug gaps in what AI knows about your services
- How to get your brand into AI knowledge sources
- How to measure performance in AI platforms
- How to build a resilient search strategy for digital marketing in the AI era
Get 10% off pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
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July 15, 2026 | 10:00am - 12:00pm (Central Time)
Why this matters now
- Search behavior is changing fast as buyers use AI tools to research vendors, compare options, and ask more detailed questions.
- Traditional rankings still matter, but they are no longer the whole story.
- The real question is not just “Do we rank?” but “Would AI recommend us?”
What is changing in search and buyer behavior
- Organic clicks are getting squeezed by AI answers, SERP features, and zero-click behavior.
- Buyers are asking longer, more specific questions with more context and more constraints.
- AI-driven research often happens earlier in the buying process, shaping which brands make the shortlist.
What marketers need to measure differently
- Separate informational traffic from commercial-intent traffic.
- Look beyond traffic volume and focus more on visibility for high-intent pages.
- Track whether your brand appears in AI answers, comparisons, and recommendation-style prompts.
How AI decides which brands to mention
- AI tends to reward clarity, specificity, consistency, and evidence.
- It pulls from what your site says, what others say about you, and how clearly your brand is associated with a category or use case.
- If your positioning is vague or your proof is thin, competitors may be easier for AI to recommend.
What to improve ON your website
- Strengthen service pages so they clearly explain who you help, what you do, and why you are different.
- Add proof to key pages, including outcomes, examples, testimonials, credentials, and case studies.
- Publish content that answers buyer questions directly, especially comparison, evaluation, and decision-stage content.
- Make pages easier for AI to interpret with strong structure, helpful headings, lists, and direct language.
What to improve OFF your website
- Increase high-quality mentions of your brand across trusted industry sources.
- Show up in the places your audience already trusts, including publications, communities, associations, events, and expert roundups.
- Build stronger associations between your brand and the problems you solve best.
How to find your biggest gaps
- Test the prompts your buyers are likely to use when researching providers.
- Compare how AI describes your brand versus competitors.
- Look for missing proof, weak positioning, missing use cases, and absent mentions in key sources.
- Use those findings to prioritize content, messaging, and digital PR.
What teams should do next
- Audit the pages most likely to influence leads, not just the pages that get traffic.
- Improve the evidence behind your claims before rewriting copy.
- Create content that helps AI understand your fit for specific buyers and scenarios.
- Treat AI visibility as a new layer of lead generation strategy, not a replacement for SEO or conversion optimization.
Andy Crestodina
Cofounder / CMO of Orbit MediaAndy Crestodina is the co-founder and CMO of Orbit Media, an award-winning 55-person digital agency, focused on web design and website optimization.
Over the past 25 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has written 600+ articles on content strategy, SEO, GA4, AI and visitor psychology. These articles reach more than three million marketers each year.
He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing, which has been called “the most practical book ever written about digital marketing.”
Who Should Attend?
Roles:
- Marketing leaders with lead generation goals
- Digital strategists
- SEOs and content marketers (practitioners)
Type of businesses:
- Established brands (not startups)
- Non-ecommerce (services firms, tech, healthcare, financial/banking, manufacturing, higher ed, etc.)
Pre-requisites
It is helpful if the attendees have a basic understanding of SEO and are paying some attention to traffic from search. These companies have basic SEO best practices in place and use Google Analytics (or a similar tool) to track search performance.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Tips and best practices
- Access to recording and resources for three months