Track, Measure, Succeed: The Ultimate Social Playbook
This course is designed for mid-level marketing generalists and social media managers interested in updating their social media strategy and ensuring their proposed activities adhere to the latest platform trends and algorithm changes.
You will learn how to structure and launch effective social media campaigns that deliver results you can interpret and understand. You will also be guided through using social media marketing attribution tools to track your activity and create an effective report.
Best for: Mid-level marketing generalists, social media managers/specialists
Online | July 22, 2025 | 10:00 AM-12:00 PM Central Time
Key Takeaways
- Learn how to create an effective social media strategy.
- Identify the key social media marketing trends and how to adapt your content to suit the platform changes.
- Understand how to structure and launch effective social media campaigns that deliver results.
- Discover a range of social media measurement tools for tracking ROI.
- Define and track the KPIs most relevant to your campaign.
- Learn how to put together an effective social media marketing report.
Want to join as a group or team? Get 10% off pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Are you an AMA Professional Certified Marketer®️? This training is worth 6 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
Alison Battisby
Social Media Trainer and Founder of Avocado SocialAlison Battisby is a social media expert and trainer who has worked with brands and agencies across numerous business sectors since 2008.
Alison launched Avocado Social in 2014 with the sole aim of empowering businesses to effectively manage their own brand’s social media and enable them to connect with customers. Alison is an accredited Facebook trainer based in London, UK, and has worked globally with a wide range of growing enterprises and big brands.
Who Should Attend?
- Mid-level marketing generalists, social media managers/specialists
Pre-Requisites
- Foundational social media knowledge – This session will not cover how to use social media platforms or specifics of any certain platform
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Tips and best practices
- Access to recording and resources for three months
Can’t Attend Live But Want the Information?
We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.