Smarter Google Campaigns: Turning Clicks Into Business Growth
This session gives marketers a clear, practical roadmap for creating profitable Google Ads campaigns without wasting ad spend. We’ll break down modern best practices, including audience targeting, campaign structure, conversion tracking, and creative optimization.
Attendees will learn how to interpret performance data, identify inefficiencies, and make adjustments that drive measurable results. The session blends strategic thinking with real-world examples to clarify Google Ads and empower marketers to run smarter, more effective campaigns. Participants will walk away with actionable steps they can implement immediately.
Online | April 23, 2026 | 10:00 a.m. – 12:00 p.m. CT
Key Takeaways
- Structure Google Ads campaigns for clarity, control, and efficiency.
- Choose the right keywords, match types, and audiences for your goals.
- Write better ads that improve quality score and drive qualified clicks.
- Set up conversion tracking correctly so you can trust your data.
- Analyze performance and implement optimizations that reduce wasted spend and boost ROI.
Get 10% off pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
April 23, 2026 | 10:00am-12:00pm (Central Time)
- Welcome + Why Google Ads Still Matters
- Understanding the Google Ads Ecosystem
- Building a Strong Campaign Structure
- Targeting & Audiences
- Tracking & Measurement
- Optimization 101
- Real Examples / Quick Wins
- Q&A / Practical Scenarios
Daniel Woodcock
CEO at Peacock SocialDaniel Woodcock is the founder and CEO of Peacock Social, a digital marketing agency specializing in social media, websites, digital advertising, email marketing.
He has a robust background in entrepreneurship and small business development. He has a proven track record of driving growth and fostering innovation across various industries. Daniel’s expertise lies in identifying market opportunities and implementing effective strategies to capitalize on them. His leadership and collaborative approach have consistently led to successful outcomes in complex projects for organizations across industries including park districts, symphony orchestras, international manufacturing, startups, and government agencies/municipalities.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Resources, tips and best practices
- Access to recording and resources for three months
Who Should Attend?
- Marketing Managers, Digital Marketing Specialists, Paid Media Specialists, In-House Marketing Teams.
- Best suited for professionals with some base-level experience in Google ads.
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.