Leverage Your Audience Mindset to Drive Email Performance
Email is still one of the most personal and actionable tools we have, but only when we write with the reader in mind. This session teaches participants what it takes to break through crowded inboxes.
Join strategy experts to create content people actually want as well as proven writing techniques that improve clarity, increase engagement, and support real action. We’ll cover everything from subject lines and from-names to simple language, structure, visual hierarchy, and links. You’ll leave with a repeatable system for crafting emails that people want, understand, and respond to.
Online | May 13, 2026 | 10:00 a.m. – 12:00 p.m. (Central Time)
Key Takeaways
- Understand the science behind email behavior
- Match the right message to the right moment
- Learn to write clearer, more effective emails people can’t help but read
Get 10% off pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
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Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
May 13, 2026
Sessions listed are in Central Time
Part 1: Email science
Understand the behavioral science behind email habits and interactions. Review the core drivers of trust and apply them to audience development.
Part 2: Right message, right time
Learn how to capture your audience mindset and identify timely and relevant messages that drive people to take action.
Part 3: Write better emails
Practice our tested writing techniques that leverage how people read emails to ensure messages are received and links are clicked.
Ashley Budd
Senior Director, Advancement Marketing/Cornell UniversityAshley Budd is known for leading digital engagement and fundraising innovation in higher education. As Senior Director of Advancement Marketing at Cornell University, she oversees multi-channel campaigns that connect alumni and drive annual giving.
A trusted nonprofit consultant, Ashley guides organizations in crafting data-informed, creative strategies to boost donor engagement. She co-authored the book Mailed It!, sharing her expertise in email marketing, and publishes a popular industry newsletter for nonprofit marketers and friends. Her work blends trust-building, creativity, and science.
Dayana Kibilds
Vice President of Strategy at OlogieDay is vice president of strategy at Ologie, a marketing and branding agency for education. For 15 years, she has led award winning work with universities around the world. An international keynote speaker and one of London, Ontario’s 20 Under 40, Day is known for taking complex ideas and making them feel clear, practical, and possible.
She loves to teach and share what she knows through her email book, Mailed It! A Guide to Crafting Emails that Build Relationships and Get Results, as well as through her workshops, courses, her work with young professionals at the Council for Advancement and Support of Education’s Summer Institutes, and her weekly newsletter You Ask, Day Answers.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Resources, tips and best practices
- Access to recording and resources for three months
Who Should Attend?
Ideal participants are professionals who write emails as a core part of their role but have never received formal training in email strategy or writing. The session is best suited for early to mid-career practitioners (1–5 years of experience) who create or review email content and want to strengthen clarity, performance, and impact.
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.