Target Smarter, Spend Less, Convert Better
LinkedIn Ads give you unprecedented ability to target people by their education and who they are professionally. But that targeting ability comes at a premium price, which makes it risky to marketers.
Join AJ Wilcox, host of the LinkedIn Ads Show podcast as he walks you through the strategies that work, and reduce costs so you can drive the highest-quality traffic out there. We’ll cover which ad types you should use, all the pitfalls to avoid, the best targeting methods, and much more.
Online Training | January 28, 2026 | 10:00 a.m. – Noon CT
Who Should Attend?
Any social media marketer or advertiser particularly in B2B, Recruiting, Higher Education and Financial services/investment. B2C audiences outside of these examples may not see as much success as costs are often to high to realize a return on investment for LinkedIn ads, but anyone even considering running ads on LinkedIn will get something out of the session.
Key Takeaways
- Learn how to leverage LinkedIn Ads for driving results for their company
- Identify which ad types to use for different situations
- Explore how to target your ideal target audience
- Learn common pitfalls to avoid to get the best ROI
Join as a group or team. Save 10% when purchasing 3 or more tickets.
Users will be assigned once the purchase is complete.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
- LinkedIn Ads pros/cons
- Who it’s best for
- Ad Format pros/cons and recommendations
- Targeting methods and strategy
- What makes a high-performing ad
- What offers work and convert
- Performance benchmarks to expect
- The Results of Correct Bidding
- The Highest Performing Ad in 2025
- The Right Way to Structure Your Ad Account
- AB Testing Strategy
- How to Build an ROI-generating Machine with a 3-stage Retargeting Funnel
- Revenue Attribution Report
AJ Wilcox
Owner/Founder/Podcast HostAJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, THE LinkedIn Ads agency, in 2014. He’s managed over $150M in spend on the platform, they’re official LinkedIn partners, he’s host of the LinkedIn Ads Show podcast, and has managed 5 of the world’s top 10 LinkedIn Ads accounts. He’s a ginger & triathlete. He lives in Utah with his beautiful wife and 5 adorable kids, and his company car is a wicked-fast gokart.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Resources, tips and best practices
- Access to recording and resources for three months
Who Should Attend?
Any social media marketer or advertiser particularly in B2B, Recruiting, Higher Education and Financial services/investment. B2C audiences outside of these examples may not see as much success as costs are often to high to realize a return on investment for LinkedIn ads, but anyone even considering running ads on LinkedIn will get something out of the session.
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.