Extract More Meaningful Social Insights
When it comes to social media analytics, it is easy to get caught up in all of the metrics and forget about the story. What are the metrics telling you and how can and should you use this information to guide your future planning and decisions?
In this session, learn how to effectively analyze social media data and extract meaningful insights to better communicate key findings in a clear, concise, and actionable manner to your various stakeholders.
Online | May 6, 2026 | 10:00 a.m. – Noon CT
Key Takeaways
- Learn how to review social media metrics to identify the key trends, insights, and actionable recommendations based on the stories you want to tell
- Explore strategies for translating social media data into actionable insights and recommendations that drive business growth and inform marketing strategy and decision-making
- Understand how to tailor social media analytics presentations to different stakeholders and audience segments, focusing on relevant metrics and insights that align with their interests, priorities, and decision-making needs.
Join as a group or team! Get 10% off regular pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.
Who Should Attend?
- Digital Marketing and Social Media Specialists/Managers
- Marketing Coordinators/Managers involved in social media campaigns
Pre-Requisites
- Existing experience with social media analytics
- Will not cover basic metrics (likes, shares, etc.) or setting up a report
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
- The Story Behind the Metrics
- Key Trends and Insights Identification
- Translating Data into Actionable Insights
- Presenting Social Media Data to Stakeholders
- Communicating Key Findings
Alison Battisby
Social Media Trainer and Founder of Avocado SocialAlison Battisby is an international social media consultant and trainer with over 15 years of social media marketing experience. Alison has been involved in some groundbreaking social media projects for top global brands, including Canon, Burger King, and Estee Lauder, as well as a range of educational institutions, charities, and government departments.
Alison founded her own consultancy, Avocado Social, in 2014, and manages a remote team in the UK. She is an accredited trainer by Meta. She teaches, creates, and consults businesses on the latest social media marketing strategies.
Who Should Attend?
- Digital Marketing and Social Media Specialists/Managers
- Marketing Coordinators/Managers involved in social media campaigns
Pre-Requisites
- Existing experience with social media analytics
- Will not cover basic metrics (likes, shares, etc.) or setting up a report
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Tips and best practices
- Access to recording and resources for three months
Can’t Attend Live But Want the Information?
We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.