2026 was a transformational year of change on traditional digital advertising platforms, and next year will be no different. Whether you are executing daily tasks or trying to lead a team through the rising of AEO influence, algorithm changes, or audience engagement, bundle these two sessions to navigate some of the biggest trends and challenges facing marketing professionals who oversee digital ad spending.
LinkedIn Ads: Double Your Performance with the Same Budget
January 13, 2027
What’s New with Meta Ads: AI, Advantage+ and More
May 4, 2027
Receive an AMA Membership with Registration
A one-year AMA membership is included with the non-member registration fee. Activation will take place within a few business days following purchase, giving you access to even more training, member-exclusive tools and research, and a community of marketers who get you.
(You will receive a separate receipt indicating membership activation. A local AMA Chapter will be assigned to your membership at no cost, based on the zip code included within your purchase. You may request to change this at any time.)
Key Session Takeaways
LinkedIn:
- Learn how to leverage LinkedIn Ads for driving results for their company
- Identify which ad types to use for different situations
- Explore how to target your ideal target audience
- Learn the pitfalls to avoid to get the best ROI
Meta:
- How to use Advantage+ campaigns and Meta’s AI-driven targeting to simplify ad setup and improve results.
- What’s working in Meta ad creative right now, including how to use AI tools for copy, visuals, and predictive testing to stretch your budget further.
- How to build, schedule, and optimize campaigns using a mix of manual and automated techniques, with practical frameworks for budgeting and A/B testing.
- How to measure performance accurately in a privacy-first world, including setting up Meta’s Conversions API and interpreting results with confidence.