Skip to Content Skip to Footer

Content Planning: How to Create a Winning Strategy for 2021

11:00 am - 1:00 p.m. Central Each Day

Content With Impact

It is more challenging than ever to get your content seen, found and consumed. With all of the online noise in a crowded marketplace, we can’t afford to waste time creating content that doesn’t perform (or worse, doesn’t contribute meaningfully to our organization).

Effective content planning and execution will attract the right people, bring you more traffic and conversions, and generate more brand awareness.

In this online class, we’ll explore content planning basics and best practices. Plus, we’ll get hands-on in designing a plan that will help you establish a strong online presence, stand out from the competition and support your organization’s growth goals. 

What’s Included

  • 4 hours of live instruction over two days (starting at 11:00 a.m. Central each day)
  • Interactive Q&A and hands-on exercises
  • Resources, tips and best practices

Member Price


Non-Member Price


After completing registration, you will receive a purchase receipt. We will email you the information for accessing this training closer to the event.

AMA Members Get Best Pricing and More

Not only do AMA members get discounts on trainings like this one, but they also receive exclusive content, downloadable tools, unlimited digital access to AMA academic journals and newly added benefits every week. It’s all for a low price of $149/year. (That’s only $12.42/month.)

Key Takeaways

  • Learn best practices to ensure your content is impactful and will contribute to your organization goals
  • Understand 2021 content and SEO trends so you remain relevant and competitive
  • Refresh your knowledge on how to analyze data and get insights
  • Leave with a draft of a prioritized action plan for 2021


Jenny Munn

SEO Consultant, The Munn Group

Jenny Munn is a digital marketer with a deep specialty in search engine optimization strategy, training and implementation. She has trained in-house marketers for years and has provided SEO services for B2B, B2C, e-commerce and nonprofit organizations in a variety of industries. Munn has taught SEO workshops across the country for eight years to help agencies, web designers, in-house marketers and businesses of every size maximize their return on SEO.

AMA Event Policies

Wednesday, December 2 (Central Time)

Intro, Refresher on Fundamentals & Session Overview

Benchmark and Set Goals

2021 Trends

Planning Element #1: Content Audit/Refreshing and Repurposing Existing Content


Thursday, December 3 (Central Time)

Planning Element #2: Visibility and SEO

Planning Element #3: Promotion and Amplification

Putting It All Together and Hands-On Time

Q&A and Share Insights

Content Planning: How to Create a Winning Strategy for 2021