Content Planning: How to Create a Winning Strategy for 2021

11:00 am - 1:00 p.m. Central Each Day

Wednesday, December 2 (Central Time)

11:00 am - 1:00 pm

Intro, Refresher on Fundamentals & Session Overview

Benchmark and Set Goals

2021 Trends

Planning Element #1: Content Audit/Refreshing and Repurposing Existing Content

Q&A

Thursday, December 3 (Central Time)

11:00 am - 1:00 pm

Planning Element #2: Visibility and SEO

Planning Element #3: Promotion and Amplification

Putting It All Together and Hands-On Time

Q&A and Share Insights