Connecting with Millennial and Gen Z Audiences
This session will focus on understanding the deeper motivation and perspectives of younger generations (Millennials and Gen Z) and how their generational lens shapes their consumer mindset.
Attendees will leave with a comprehensive grasp of these two key target audiences and explore ways to craft marketing that resonates, motivates, and moves younger generations. Focusing on building stronger relationships through understanding, this session will help attendees see generations as more than just labels or consumer categories.
Online | February 5, 2026 | 10:00 a.m. – Noon CT
Key Takeaways
- Understanding what shapes generations and their unique cohort cultures
- Identifying deeper aspects of Millennial and Gen Z cohort cultures
- Refine messaging and communication methods to better connect with and align with Millennial and Gen Z cohorts
Get 10% off member pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
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Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
Session runs from 10:00-12:00pm Central Time
- Understanding Generations
- What contributes to shaping generational cohorts
- What plays a role in consumer mindset
- Gen Z and Millennial Deep Dive
- Life/Career stages
- Motivations
- Values
- Outlook on life
- Relationship to technology
- Communication preferences and practices
- Messaging and Mechanisms for Engagement
Meghan Grace
Research & Consultant, Grace Strategies & InsightsDr. Meghan Grace is a leading generational expert whose research spans the last decade and has helped companies, universities, and associations understand generations to work better together.
In speaking with groups around the world, Meghan prioritizes understanding the human experience while providing data-informed insights about generations. Guided by multiple studies, Dr. Grace helps connect the dots between getting to know a generation and knowing what makes them tick.
She is the host of the podcast, #GenZ and has co-authored the books Generations in the World of Work, Generation Z: A Century in the Making, and Generation Z Goes to College. When she isn’t researching, speaking, writing, or podcasting about generations, she co-leads the Institute for Generational Research and Education and the Association for Higher Education Consulting & Coaching
Who Should Attend?
- Marketing and brand strategists
- Content creators/content development leads
- Social media directors and managers
- Public relations
- Consumer communications
- Product and brand marketers
- Levels of experience: 1-10 years (realistically, the people who would be most likely to be constructing messages to younger generations)
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Tips and best practices
- Access to recording and resources for three months
Can’t Attend Live But Want the Information?
We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.