Practical Community Strategies for the Exhausted Marketer
As AI-generated content dominates digital channels, marketing teams face a critical challenge: creating genuine human connections that drive brand loyalty.
For marketing teams grappling with declining engagement rates, explore how platforms like Reddit and other community forums can become powerful tools for cultivating authentic brand advocates who champion your products in spaces you cannot directly reach.
Led by former Reddit leaders, Will Cady and Evan Hamilton, the session addresses a key pain point—breaking through content overload by building communities where customers become organic ambassadors. Learn to apply community engagement throughout the customer journey, from initial awareness to conversion and advocacy.
Online | March 3, 2026 | 10:00 a.m. – Noon CT
Key Takeaways
- Simplify how to build and engage with community
- Understand the characteristics and how to relate to the community you are building and the communities you are entering
- Apply community engagement practices throughout the marketing funnel
Get 10% off member pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
This training will take place at 10:00 a.m. Central Time
- Communities 101
- The ABCs of Community
- The 123s of Community Spaces
- Empowerment
Will Cady
Co-Founder, HEAL MVMNTWill Cady is a multimedia artist, cultural strategist, and founder of HEAL MVMNT, an initiative positioning Healing, Environments, Art, and Language as vital counterparts to STEM. An early leader at Reddit Inc., he helped grow the platform into a billion-dollar business by applying deep insights into culture and creativity. His music has reached over 3 million streams and earned a regional Emmy award. Cady’s book, Which Way Is North (Simon & Schuster, 2023), was named a Fall must-read by Inc Magazine and selected for The Next Big Idea Book Club. Learn more at willcady.com
Evan Hamilton
Director of Community, HubSpotEvan Hamilton has been building community professionally for 20 years at companies like HubSpot, Reddit, and Nextdoor.
Evan brings together the psychology of community-building with a keen understanding of business goals, resulting in outcomes like double-digit retention increases, millions in deflected support costs, tens of millions of content impressions, and all the Reddit disasters you never saw because his team prevented them.
Evan currently runs the community team at HubSpot, directing advocacy programs, user groups, customer success forums, and more.
Who Should Attend?
- Managers and above, Marketing and Community Management, Social Media, Content Strategy
Pre-requisites
- Basic familiarity with Reddit (even only rudimentary)
- A general understanding of the state of community for their business
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Tips and best practices
- Access to recording and resources for three months