Building Brand Credibility: From Positioning to Proof
Consumer trust in marketing and information channels has eroded significantly, making brand credibility essential for long-term sustainability. This session will explore why establishing your brand as a credible authority should be a top priority and how it directly impacts your ability to connect with audiences and drive meaningful business results.
Learn how to solidify core elements of brand position and messaging, as well as understand AI’s growing influence on how consumers evaluate credibility. Join this session to gain practical strategies for optimizing your brand’s presence in AI-generated results and responses, through both online and offline tactics.
Online Training | February 3, 2026 | 10:00 a.m. – Noon CT
Who Should Attend?
Heads/Directors of Content or SEO, Brand/Comms Leads, PR/Media Relations Managers, Product Marketing Managers, Founders at growth-stage companies. Recommended Intermediate–Advanced (3–15+ years) experience as well as cross-functional marketers who influence brand messaging, content, and distribution.
Key Takeaways
- Understand the Current Trust Landscape: Why Is Credibility Even More Critical Now?
- Revisit Brand Foundations: Is the Brand Message Strong Enough?
- Leverage On-Site and Off-Site Credibility Signals
- Reveal the Impact of AI on Perception and Discovery
Join as a group or team. Save 10% when purchasing 3 or more tickets.
Users will be assigned once the purchase is complete.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
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Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
- The Trust Landscape: Why Is Credibility Even More Critical Now?
- Revisiting Foundations: Is the Brand Message Strong Enough?
- On-Site Credibility Signals and How to Get Them
- Off-Site Credibility Signals and How to Get Them
- The Impact of AI on Perception and Discovery
Amanda Milligan
Founder at Brand Authority ClubAmanda Milligan is an inbound marketing expert with more than a decade of experience in content, branding, and SEO. She’s helped marketing agencies and bootstrapped startups build authority and drive business. She’s shared her thought leadership in publications like TechCrunch, Moz, Entrepreneur, and The Next Web, and she’s spoken at industry-leading conferences including Mozcon, Pubcon, SMX, BrightonSEO, SearchLove, and State of Search.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Resources, tips and best practices
- Access to recording and resources for three months
Who Should Attend?
- Roles: Heads/Directors of Content or SEO, Brand/Comms Leads, PR/Media Relations Managers, Product Marketing Managers, Founders at growth-stage companies.
- Experience: Intermediate–Advanced (3–15+ years); cross-functional marketers who influence brand messaging, content, and distribution.
Pre-Requisites
- Familiarity with your brand’s audience and value proposition.
- Basic levels of search and AI knowledge; understanding the customer discovery journey.
- This will not be a deep dive into technical SEO or PR pitching tips.
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.