Stop Telling Stories! Create Brand Conversations That Actually Convert
Stories don’t compel people to buy. Conversations do. Skip the complex and ineffective narratives, and develop the three critical messaging components of a brand that wins more work.
This session will teach you how to build a simple yet provocative go-to-market message (brand pitch) that creates compelling common ground with your target audiences, so they ultimately buy from you versus the competition.
April 23, 2024 | 10:00 a.m. – Noon CT
Key Takeaways
- Debunk outdated branding myths and learn legitimate best practices of a brand that is the path of least resistance to revenue.
- Uncover how to write the three key messaging components that provoke the prospect to want to have a conversation with you.
- Clarify how to deploy your brand to get more prospects to the table, more users who click, and more customers who buy.
Get 10% off pricing by purchasing 3 or more tickets!
Users will be assigned once the purchase is complete.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
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Kate DiLeo
Kate DiLeo is a brand architect, #1 international bestselling author, and the founder of The Brand Trifecta, the proven methodology that has helped thousands of organizations craft brands that bring more prospects to the table, more users who click, and more customers who buy.
Kate’s approach is rooted in the belief that brand is the path of least resistance to revenue. She teaches you to eliminate complex and ineffective storytelling by delivering a simple yet provocative message that tells prospects what you do, how you solve their problem, and how you differ from the competition.
The outcome? Brand conversations that convert. For more information, visit www.katedileo.com.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Tips and best practices
- Access to recording and resources for three months
Can’t Attend Live But Want the Information?
We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.