How to Partner with AI (Without Losing Yourself)
Artificial Intelligence (AI) platforms can save time, spark ideas, and surface insights—but it can’t replicate human creativity, intuition, or empathy. As AI reshapes marketing, success will depend on knowing when to lean on technology and when to lead with humanity.
In this interactive AMA session, Heather Whaling, CEO of Geben Communication, will help marketers uncover their personal zone of genius—the work only they can do—and identify where AI can amplify, automate, or accelerate their impact. You’ll explore frameworks for using AI intentionally, preserving authenticity in your marketing, and spending more time in the parts of your work that energize and differentiate you.
Online | March 5, 2026 | 10:00 a.m. – Noon CT
Key Takeaways
- How to decide when (and when not) to use AI in marketing work.
- A framework for mapping your zone of genius and aligning it with AI’s strengths.
- How to blend AI-powered insights with human validation and storytelling.
- Simple, real-world ways to reclaim time for creativity and strategy.
- A customizable “Prompt Playbook” to take back to your team.
Get 10% off pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
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Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
March 5, 2026 - 10:00am-12:00pm Central Time
- How to decide when (and when not) to use AI in marketing work.
- A framework for mapping your zone of genius and aligning it with AI’s strengths.
- How to blend AI-powered insights with human validation and storytelling.
- Simple, real-world ways to reclaim time for creativity and strategy.
- A customizable “Prompt Playbook” to take back to your team.
Heather Whaling
Founder/PresidentHeather Whaling is an entrepreneur, strategist, and investor who helps organizations accelerate growth and impact. As founder and CEO of Geben Communication, she has built one of the Midwest’s most respected PR and digital agencies – recognized by Forbes as one of America’s Best PR Firms and by Ragan as a Top Women in Communication honoree.
A values-based innovator, Heather has a track record of building what’s needed next. In 2009, she launched Geben on the belief that PR and digital work better together, and turning that integration into a competitive advantage for clients. She created The Visibility Lab to help nonprofits share their stories when resources were scarce. And most recently, she introduced Plinth, a modern research offering that blends AI with human rigor to help leaders make faster, smarter decisions amid shifting audiences, evolving narratives, and emerging threats. Heather is known for combining hustle and strategy – moving quickly, but always with intention and impact.
Who Should Attend?
Whether you’re an early experimenter or looking to refine your approach, you’ll leave with practical tools to partner with AI—without losing the human advantage that makes great marketing possible.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Tips and best practices
- Access to recording and resources for three months
Can’t Attend Live But Want the Information?
We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.