Start Stacking Your B2B Marketing
Many B2B marketing teams struggle to get real results from “account-based” strategies because they try to scale too fast without the right foundation. This session shows how to shift from scattered campaigns to stacking buyer signals that actually move accounts forward.
Learn simple frameworks to map your current marketing activities, spot gaps, and build plays that drive engagement and pipeline. You already have most of what you need — this session gives you the tools and clarity to make it work.
November 20, 2025 | 10:00 a.m. – 12:00 p.m. CT
Learn together! Purchase 3 or more training seats for your team or network and save up to $19 per ticket! Users can be assigned and updated after the purchase.
Who Should Attend?
- Job Titles: Demand Generation Managers, Revenue Marketing Leads, B2B Marketing Managers, Growth Marketing Strategists, Sales Enablement Managers
- Job Functions: Mid-level to senior marketers responsible for pipeline creation, campaign strategy, and sales alignment
- Experience Level: 3–10 years of B2B experience; familiar with targeting key accounts but struggling to connect activities to results
Key Takeaways
- Clear understanding of why “account-based” strategies fail — and how to make them succeed.
- The 4-D Framework for building targeted plays that connect data, distribution, destination, and direction.
- Practical steps to map existing marketing efforts to their buyer journey and progression model.
- A diagnostic approach to spot gaps in signals, content, and measurement.
- Confidence to build a working program without overinvesting in new tools.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
- Welcome: Why we overcomplicate “account-based” marketing (without using the buzzwords)
- What Really Matters: The shared goal — move best-fit accounts from awareness to closed deals
- Your Buyer Journey: How to map your audience progression model and identify buying signals
- The 4-D Framework: Simple steps to connect data, channels, content, and conversion paths
- Interactive Exercise: Map your current activities and signals
- Spotting Gaps: How to find and fix disconnects in your programs
- Build Your First Play: Stack the signals you already have for a pilot program
- Next Steps & Q&A: How to get your team aligned and launch your first stacked signal play
Mason Cosby
CEO, Scrappy ABMServing as the marketing leader at numerous boutique and bootstrapped businesses, Mason saw firsthand the power of trading a shiny ABM program with all the fancy tech tools for a scrappy account-based program that instead sourced over $15M in the past 3 years, driving a 20X ROI.
Now, he leads a team of fellow Scrappy ABM experts who specialize in low-budget plays and programs that drive high impact.
- Experience Level: 3–10 years of B2B experience; familiar with targeting key accounts but struggling to connect activities to results
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Resources, tips and best practices
- Access to recording and resources for three months
Who Should Attend?
-
- Job Titles: Demand Generation Managers, Revenue Marketing Leads, B2B Marketing Managers, Growth Marketing Strategists, Sales Enablement Managers
-
- Job Functions: Mid-level to senior marketers responsible for pipeline creation, campaign strategy, and sales alignment
- Experience Level: 3–10 years of B2B experience; familiar with targeting key accounts but struggling to connect activities to results
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.