Registration for this event is free!
This free virtual conference brings together marketing leaders, researchers, and practitioners to explore how organizations can responsibly collect, manage, and activate data in an evolving privacy landscape. Through expert-led sessions and real-world case studies, attendees will examine consumer trust, regulatory considerations, and ethical data practices. This virtual event offers actionable insights to help marketers balance personalization with transparency while building long-term, trust-driven relationships.
Key Takeaways:
- Gain practical guidance on navigating data privacy, consent, and trust in today’s evolving regulatory environment
- Learn how leading organizations are balancing personalization with ethical, transparent data practices
- Hear expert perspectives on building and maintaining consumer trust in data-driven marketing
- Walk away with actionable strategies you can apply immediately to your data, analytics, and marketing teams
- Connect with peers facing similar trust and privacy challenges across industries
Can’t attend every session? No problem. All conference sessions will be available on-demand for 6 months after the event!
Day 1 | ALL TIMES IN CT
Keynote: Trust and Privacy in Data Marketing
Data is always a hot topic; from the key role it plays in AI to how it can be used to improve marketing ROI. But using data has it challenges and one of those is respecting consumer privacy and consent. This session will dive into three key areas that marketers need to consider with their customer data and when using data from other sources:
- What are the different data types (1st party, 2nd party and 3rd party) and the pros and cons of each
- Key marketing use cases for external data
- Honoring consumer privacy and consent, what to do and what to look for when using third party data
Laurie Hood
Chief Marketing Officer, Mobilewalla
Personalization Without Regret: How CMOs Can Scale AI‑Driven Growth Without Breaking Trust
AI‑driven personalization is scaling faster than most marketing organizations’ governance frameworks were designed to handle. The leaders getting this right aren’t choosing between speed and trust — they’re redesigning how their teams use data, govern AI‑driven decisions, and earn customer confidence in real time. This session introduces a clear, practical model for scaling AI‑powered personalization in a way that strengthens trust, supports innovation, and allows marketing leaders to move forward with confidence in an increasingly scrutinized environment.
Navigating Data Privacy: What Modern Marketing Teams Need to Know
Data privacy regulations are evolving quickly, reshaping how organizations collect, manage, and activate customer data. For marketers, understanding these changes is increasingly essential to running effective campaigns while maintaining consumer trust and staying aligned with legal and compliance teams. This session offers a practical overview of the modern privacy landscape from a marketer’s perspective, translating key regulatory concepts into what they actually mean for marketing teams working with customer data. In this session, we’ll cover:
The privacy requirements shaping marketing today and what they actually require
What marketers need to understand about consumer privacy rights and website data collection
How marketing teams can stay compliant without disrupting campaigns
Laurie Hood
Chief Marketing Officer, MobilewallaAs Chief Marketing Officer, Laurie Hood is responsible for all aspects of Mobilewalla’s marketing strategy. She brings extensive experience in technology marketing and product management to Mobilewalla, most recently holding leadership roles at Equifax and IBM (through their acquisition of Silverpop). Earlier in her career, Hood worked with several marquee companies, including KnowledgeStorm, S1 Corporation, and Accenture.
Hood currently serves on the Fernbank Museum Board of Trustees, and the Agape Family & Community Center Advisory Council, she also served for 10 years on both the Marketing Society and Product Management Society boards of the Technology Association of Georgia. She graduated cum laude from Clemson University.
Jeffrey Brown
Chief Security Advisor, Microsoft
Colleen Barry
Head of Marketing, KetchColleen is Head of Marketing at Ketch. She is host of The Privacy Huddle, a weekly video series exploring data privacy trends and hot topics with industry experts. At Ketch, Colleen oversees multi-channel marketing encompassing demand generation, product, operations, and brand.
Colleen is a seasoned marketing leader with 10+ years’ experience leading B2B marketing teams. She has a proven track record of executing revenue-focused marketing strategies for technology, services, and product offerings.
Prior to Ketch, Colleen was Director of Marketing for Burwood Group, a Chicago-based technology consulting firm. She began her career in sales where she first came to appreciate the power of marketing-sales alignment and productivity. Colleen is passionate about building close-knit teams that get excited about growth, experimentation, and personal progress. She resides with her husband John in the Chicago suburbs.
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