Marketers are facing a brand new set of challenges today. From work productivity and team management to crisis communication and advertising, marketers need a new set of tools and strategies to navigate the business world today. This virtual conference will provide you with the actionable insights, digital tools and strategic best practices you need to support your organization and see it through to the other side.
Opening Keynote: New Marketing Thinking in the Age of Coronavirus
How has Covid-19 impacted our consumers, businesses, and brands? What is the right way for businesses to respond during the lockdown, then with the reopening, and ultimately with the long term? Which industries will recover and which will be disabled? Does the economy return to the old normal or to a new normal? How long will we have to live with Covid-19? Which of our public services will need repair and strengthening? Join Philip Kotler as he provides insight around these questions and joins American Marketing Association’s CEO, Russ Klein, in questions from the audience.
Father of Modern Marketing
CEO, American Marketing Association
A Practical Approach to Designing Your ABM Strategy
Account-based marketing (ABM) is here, but many businesses are still learning how to adapt. Join Daniel Englebretson from Khronos for a whiteboard session as he works to demystify ABM strategy with a proven framework for a well-orchestrated ABM program. Whether your ABM journey is just getting started, or you’re well on your way, this session gives B2B marketers a road map for their own successful ABM journey.
- Get an in-depth view into how organizations are designing winning ABM strategies
- Walk away with a framework to design your own ABM strategies
- Next steps to critically think about how your company decides who to target, how to engage buyers, and when to activate the buying journey
- Understand what measurement is required along the way
Director of Product Marketing, Salesforce Pardot
Work Re-imagined: How Collaborative Work Management Brings Marketers Together While Apart
Marketers are especially reliant on cross-functional collaboration, visibility, and speed. As work has gone remote they find themselves scrambling to find solutions that keep them productive and fast. In this session, expert marketers will share how they used technologies, like Wrike, to create and launch high-performing campaigns and offer actionable tips on how to empower remote employees.
SVP of Marketing, Wrike
VP of Demand Generation, Wrike
Senior Manager, Demand Generation
Keynote: Evolving Expectations & Changing Consumption: Remaining Relevant in the New Normal
History has proven that monumental shifts in our lives, wellbeing, and finances often translate to meaningful and lasting changes in brand attitudes and consumption behaviors; these create both opportunities for growth and opportunities for improvement for brands and businesses. Morning Consult’s ongoing research, begun in March and continuing throughout the financial turbulence and social unrest arising since then, reveals shoppers’ new realities during the pandemic, their plans for a post-pandemic world, and their evolving expectations of brands and businesses. In this session, Victoria Sakal will share key findings from this multi-faceted research to help marketers navigate the new consumer landscape we’re already living in.
Managing Director of Brand Intelligence, Morning Consult
Keynote: Career Mapping While Sheltering in Place
The upheaval of COVID has given people a chance to take a step back and reassess what’s most important. On the professional front, it may include taking stock of talents and how to utilize them more effectively. Ginny has graciously agreed to walk us through a workshop on Career Mapping. Join her as she guides us through the tangled expressways of career options, and helps us design our personalized road map to create job and career choices. Developed from Ginny’s own experiences as a college recruiter, executive recruiter and a woman who broke through to the executive ranks in two male-dominated industries, she provides a clear methodology and step-by-step process for customizing your own career management strategies. No matter where you find yourself – just starting out, navigating the corporate maze, launching a new business, or in anticipation of retirement, Ginny is happy to share her wisdom with you!
Director, Leadership Staffing, Google
Building Brand Trust: The Secret to Thriving in the New Normal
“70 percent of people say trusting a brand is more important today than in the past” (Brand Trust in 2020, Edelman)
Trust is now the make or break difference for brands.
But building a brand that people know and trust isn’t easy to achieve––especially when you may be working with limited resources and remote teams in the new normal.
Join Garrett Jestice, Head of Marketing at Lucidpress, as he shows you how to empower your team to build a brand that earns the confidence and loyalty of your audience. Garrett will address critical questions every marketing team is facing, such as:
- Why is brand trust more important now than ever before?
- What should our organization be doing and saying to build trust?
- How can we empower our teams while maintaining a unified brand voice?
Head of Marketing, Lucidpress
Closing Keynote: Marketing in the New Normal
Join Vince Williams as he discusses his work with minority-owned businesses and entrepreneurs, and how to create an ecosystem of sharing and connecting people and resources. Learn what individuals and companies can do to support initiatives around minority-owned business and how marketers can get involved to make a positive impact.
President and Chief Executive Officer, Chicago Minority Supplier Development Council
Philip KotlerFather of Modern Marketing
Philip Kotler is widely acknowledged as the father of modern marketing and the world’s foremost expert on strategic marketing. He was voted the first Leader in Marketing Thought by the American Marketing Association and named The Founder of Modern Marketing Management in the Handbook of Management Thinking. Professor Kotler holds major awards including the American Marketing Association’s (AMA) Distinguished Marketing Educator Award and Distinguished Educator Award from The Academy of Marketing Science. The Sales and Marketing Executives International (SMEI) named him Marketer of the Year and the American Marketing Association described him as “the most influential marketer of all time.” (Extracted from 2008 Leaders in London Conference brochure).
Professor Kotler has authored over 50 books on all aspects of marketing, including the most widely used marketing textbook in graduate business schools worldwide, Marketing Management, now in its 14th edition. He has published more than 150 articles in leading journals, including the Harvard Business Review, Sloan Management Review, Journal of Marketing, Management Science and the Journal of Business Strategy.
Daniel EnglebretsonCo-Founder, Khronos
Daniel Englebretson is a co-founder at Khronos, a global Marketing consultancy focused on B2B Marketing. With a background in driving demand for lean Fortune 500 manufacturers and high-tech startups, Daniel has launched ABM programs across a variety of enterprise and hyper-growth companies. This experience has shaped his perspective that time is the marketer’s most valuable resource, and you’ll often find Daniel sharing strategies to maximize return on effort. As a familiar name in the Salesforce community, he often speaks about ABM at Dreamforce, writes for the Pardot blog, co-hosts Salesforce webinars, and records podcasts with the Marketing Trends team. He holds an MBA from Elon University and has studied Marketing, Analytics, and Economics. In his free time, Daniel is a connoisseur of children’s museums and other weekend activities with his 4 and 6-year-old kids.
Neha ShahDirector of Product Marketing, Salesforce Pardot
Neha Shah is the Director of Product Marketing at Salesforce Pardot. In her role, she drives product positioning and solution messaging for Salesforce’s B2B Marketing offerings. She brings to her role a strong background in technology and business, and has a proven track record of bringing solutions to market that help SaaS companies accelerate growth. She is passionate about leveraging data-driven techniques to drive superior customer engagement. Neha holds a BS in Computer Science & Finance from Rutgers University, and has an MBA from Haas School of Business, UC Berkeley.
Ginny ClarkeDirector, Leadership Staffing, Google
Virginia “Ginny” Clarke joined Google in 2016 and leads the non-tech Leadership Recruiting Team as well as Diversity and Internal Mobility. Prior to Google she was a senior partner at several global executive search firms, an independent talent management consultant, and a senior executive herself. A systems thinker, Ginny can deconstruct processes and behaviors to carefully assess organizational and individual capability. From there, she provides integrated solutions to affect change. Ginny is known to be an expert in the area of diversity recruiting for her profound understanding of how global talent must be assessed and optimally deployed in varying organizational and national cultures. She is the author of the book “Career Mapping: Charting Your Course in the new World of Work.” The book provides a framework for career fulfillment that empowers individuals to plot and assess their professional competencies, and strategically manage and optimize their careers. She earned her MBA from Northwestern University’s Kellogg School of Management.
Vincent WilliamsPresident and Chief Executive Officer, Chicago Minority Supplier Development Council
Vincent Williams is the 5th President and Chief Executive Officer for the Chicago Minority Supplier Development Council. Created in Chicago, and at 52 years old, The ChicagoMSDC is the premier organization for the development of minority businesses and works succinctly with the National Minority Supplier Development Council. The organization is responsible for certifying, advocating, developing and connecting minority businesses with major buying organizations and operates within the Northwest Indiana MSDC, MBDA Business Center – Chicago, MBDA Business Center – St. Louis, Chicago MBDA Export Center, Discover Africa program and Illinois Tollway Technical Center. His prior position as Vice President of Economic Empowerment and the Director of the Illinois Small Business Development Center at the YWCA Metropolitan Chicago involved facilitating and coordinating the services of the Illinois SBDC and its initiatives of encouraging economic development while creating,
identifying and cultivating strategic partnerships within the communities around Chicagoland. As the Director of the IL SBDC and a small business owner himself, he also provides subject matter expertise, resources, programs, and one-on-one advising to aid small business owners and entrepreneurs seeking to start, scale/grow, or retire their business. He was recently named by Black Enterprise Magazine in January 2020 as a “BE Modern Man.” He also was nominated to Diversity MBA Magazine’s 2018 Elite List of Top 100 Emerging Executive Leaders Under the age of 50, is a native South-Sider, and comes from a family of entrepreneurs. He received a dual MBA in Finance and Management at The Morris Graduate School of Management in Chicago and holds a Non-Profit Executive Leadership Certification from Northwestern University Kellogg School of Management.
Victoria SakalManaging Director of Brand Intelligence, Morning Consult
Victoria Sakal is the Managing Director of Brand Intelligence for Morning Consult, a global data intelligence company delivering insights on what people think in real-time.
She leads the company’s brand intelligence research, focusing on the intersection of data with marketing strategy, brand reputation, and consumer trends, and is an expert in distilling actionable insights to develop impactful brand strategies. Prior to Morning Consult, Victoria served as an Associate Director at Kantar, integrating both quantitative and qualitative research with extensive landscape mapping to inform future-forward brand positioning and long-term strategic ambition and imperatives. Her client experience ranges from established
industry leaders to high-growth tech companies and spans B2B and B2C organizations across industries. Victoria is a repeated co-author of WPP’s annual BrandZ reports.
She is a co-founder of the Institute for Real Growth, where she oversaw extensive primary and secondary research to create a new architecture for driving real, sustained business growth. Victoria has also conducted comprehensive research on organizational behavior, management theory, and innovation in social entrepreneurship under Wharton Management Department’s Adam Grant and its Snider Center for Social Impact. Victoria graduated with honors from The Wharton School of the University of Pennsylvania and is a previous recipient of the Ian MacMillan Award for Excellence in Research and Leadership.
Saranya BabuSVP of Marketing, Wrike
Saranya Babu is the SVP of Marketing at Wrike. Babu oversees all aspects of marketing, including demand generation strategy, product marketing, and communications. Before joining Wrike, Babu was VP of Marketing and Business Development at Instapage where she grew revenue and valuation by 4X, customer base by 3X, and annual contract value by 30X. She previously held roles at ChargePoint, Inc., BDNA (acquired by Flexera), Dell, and NetApp. With more than 15 years of experience in the tech sector, Babu has honed a diverse skill set in enterprise go-to-market strategy development, demand generation, marketing operations, field marketing, and more.
Heidi CerenziaVP of Demand Generation, Wrike
Heidi Cerenzia is the VP of Demand Generation at Wrike. She oversees the entire demand generation function, including integrated campaigns, field & virtual events, customer & partner marketing, and is currently building out the Marketing Development Representative (MDR) team. With more than 20 years of marketing and demand generation experience, Cerenzia has developed a data-driven approach to developing outbound demand generation strategies.
Before joining Wrike, she was the VP of Demand Generation at Vera Security.
Previously, Cerenzia held positions at Bromium, AlienVault, and HP Enterprise Security, among other organizations. She lives in the Bay Area with her Schnoodle, Rocky, and is an avid San Francisco Giants fan!
Emi WittSenior Manager, Demand Generation
Emi Witt is the Senior Manager, Demand Generation at Wrike. Emi owns the strategy and implementation for demand generation campaigns with a focus on ABM targeting our strategic audience. Before joining Wrike, Emi held a number of roles ranging from being a marketing generalist to specializing in digital marketing at tech companies throughout the Bay Area.
Russ KleinCEO, American Marketing Association
Garrett JesticeHead of Marketing, Lucidpress
With 10 years of marketing experience, Garrett knows all-too-well the pain of brand inconsistency and wasted design time. Garrett joined Lucidpress as its first marketing hire and loves knowing he gets to help improve the workloads (and lives) of creative people around the world. Prior to Lucidpress, Garrett worked at Target in Minneapolis where he led various marketing, strategy, and brand management initiatives.