Virtual Conference: Marketing in the New Normal


10:00 am - 11:15 am

Opening Keynote: New Marketing Thinking in the Age of Coronavirus

How has Covid-19 impacted our consumers, businesses, and brands?  What is the right way for businesses to respond during the lockdown, then with the reopening, and ultimately with the long term?  Which industries will recover and which will be disabled? Does the economy return to the old normal or to a new normal?  How long will we have to live with Covid-19?  Which of our public services will need repair and strengthening? Join Philip Kotler as he provides insight around these questions and joins American Marketing Association’s CEO, Russ Klein, in questions from the audience.

headshot of philip kotler, father of modern marketing

Philip Kotler

Father of Modern Marketing

Russ Klein

CEO, American Marketing Association

11:30 am - 12:15 pm

A Practical Approach to Designing Your ABM Strategy

Account-based marketing (ABM) is here, but many businesses are still learning how to adapt. Join Daniel Englebretson from Khronos for a whiteboard session as he works to demystify ABM strategy with a proven framework for a well-orchestrated ABM program. Whether your ABM journey is just getting started, or you’re well on your way, this session gives B2B marketers a road map for their own successful ABM journey.

Key Takeaways:
  • Get an in-depth view into how organizations are designing winning ABM strategies
  • Walk away with a framework to design your own ABM strategies
  • Next steps to critically think about how your company decides who to target, how to engage buyers, and when to activate the buying journey
  • Understand what measurement is required along the way
Daniel Englebretson, co-founder at Khronos, a global Marketing consultancy focused on B2B Marketing.

Daniel Englebretson

Co-Founder, Khronos

Neha Shah

Director of Product Marketing, Salesforce Pardot

12:30 pm - 1:15 pm

Work Re-imagined: How Collaborative Work Management Brings Marketers Together While Apart

Marketers are especially reliant on cross-functional collaboration, visibility, and speed. As work has gone remote they find themselves scrambling to find solutions that keep them productive and fast. In this session, expert marketers will share how they used technologies, like Wrike, to create and launch high-performing campaigns and offer actionable tips on how to empower remote employees.

Saranya Babu

SVP of Marketing, Wrike

Heidi Cerenzia

VP of Demand Generation, Wrike

Emi Witt

Senior Manager, Demand Generation

1:30 pm - 2:30 pm

Keynote: Evolving Expectations & Changing Consumption: Remaining Relevant in the New Normal

History has proven that monumental shifts in our lives, wellbeing, and finances often translate to meaningful and lasting changes in brand attitudes and consumption behaviors; these create both opportunities for growth and opportunities for improvement for brands and businesses. Morning Consult’s ongoing research, begun in March and continuing throughout the financial turbulence and social unrest arising since then, reveals shoppers’ new realities during the pandemic, their plans for a post-pandemic world, and their evolving expectations of brands and businesses. In this session, Victoria Sakal will share key findings from this multi-faceted research to help marketers navigate the new consumer landscape we’re already living in.

Victoria Sakal Headshot

Victoria Sakal

Managing Director of Brand Intelligence, Morning Consult

10:00 am - 11:00 am

Keynote: Career Mapping While Sheltering in Place

The upheaval of COVID has given people a chance to take a step back and reassess what’s most important. On the professional front, it may include taking stock of talents and how to utilize them more effectively. Ginny has graciously agreed to walk us through a workshop on Career Mapping. Join her as she guides us through the tangled expressways of career options, and helps us design our personalized road map to create job and career choices. Developed from Ginny’s own experiences as a college recruiter, executive recruiter and a woman who broke through to the executive ranks in two male-dominated industries, she provides a clear methodology and step-by-step process for customizing your own career management strategies. No matter where you find yourself – just starting out, navigating the corporate maze, launching a new business, or in anticipation of retirement, Ginny is happy to share her wisdom with you!

Ginny Clarke

Director, Leadership Staffing, Google

11:15 am - 12:00 pm

Building Brand Trust: The Secret to Thriving in the New Normal

“70 percent of people say trusting a brand is more important today than in the past” (Brand Trust in 2020, Edelman)

Trust is now the make or break difference for brands.

But building a brand that people know and trust isn’t easy to achieve––especially when you may be working with limited resources and remote teams in the new normal.

Join Garrett Jestice, Head of Marketing at Lucidpress, as he shows you how to empower your team to build a brand that earns the confidence and loyalty of your audience. Garrett will address critical questions every marketing team is facing, such as:

  • Why is brand trust more important now than ever before?
  • What should our organization be doing and saying to build trust?
  • How can we empower our teams while maintaining a unified brand voice?

Garrett Jestice

Head of Marketing, Lucidpress

12:15 pm - 1:15 pm

Closing Keynote: Marketing in the New Normal

Join Vince Williams as he discusses his work with minority-owned businesses and entrepreneurs, and how to create an ecosystem of sharing and connecting people and resources. Learn what individuals and companies can do to support initiatives around minority-owned business and how marketers can get involved to make a positive impact.

Headshot of Vincent Williams smiling with arms crossed.

Vincent Williams

President and Chief Executive Officer, Chicago Minority Supplier Development Council

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