Apply Active Listening to Perceive Customers Needs and Wants
As marketers, our world revolves around people – understanding the customer, user, prospects, employee and internal stakeholder experiences. Not only does each audience group look at things differently, but each person within that audience is unique. So how can we truly understand this wide array of perspectives and effectively communicate what is most important to them?
In comes Active Listening. Active Listening is a full measure of perceiving what a Customer needs and ultimately wants to do. In this virtual workshop, we’ll take you on a journey to practice Active Listening and experience the value of “flipping the script” with the key stakeholders you engage with as a marketer. So get ready for a ride of collaboration, reflection and resources to start implementing in your role right away.
Key Takeaways
- Understand why Customer has a capital C
- Learn the four core competencies for listening to Customers & Stakeholders
- Gain insights into the strengths and challenges of active listening skills
- Learn how to keep the listening button turned on
- Discover the importance of artifacts in a Customer process
Who Should Attend?
Marketers responsible for a project portfolio with internal or external stakeholders and customers.
What’s Included
- 3 hours of live instruction starting at 10:00 a.m. Central
- Interactive Q&A and hands-on exercises
- On-demand access for six months
- Plus, collect 3 PCM® CEUs
Member Price
$129
Non-Member Price
$159
After completing registration, you will receive a purchase receipt. We will email you the information for accessing this training closer to the event.
Want to attend with a group of 3 or more? Contact customersupport@ama.org at least one business day in advance to get 10% off registration.
AMA Members Get Best Pricing and More
Not only do AMA members get discounts on trainings like this one, but they also receive exclusive content, downloadable tools, unlimited digital access to AMA academic journals and more. It’s all for a low price of $149/year.
Instructors
Mark L. Vincent
Mark facilitates Maestro-level leaders, teaches introductory and core competencies courses for those seeking a professional credential and authored the book: Listening Helping Learning: Core Competencies of Process Consulting. His accumulated experience includes more than thirty-five years of pioneering various approaches to leadership and organizational capacity-building, entrepreneurship, interim executive leadership, CEO peer-based advising, and professional development and credentialing. His focus on a process approach to helping organizations and leaders live their mission has led to successful adaptive change initiatives with more than 800 clients across varied domestic and international marketplaces.
Jennifer Miller
Jennifer is a Fractional Chief Marketing Officer and Owner of Strategically Connected. She has managed and built both sales and marketing teams from the ground up and believes that people are the core of driving change and growth in organizations and processes. Her passion for supporting companies to build scalable processes has impacted many organizations over the years, one of which received the honor of the #1 Fastest-Growing Technology company in Austin and #86 on the 2019 Inc 5000 list. In addition, the range of experience Jennifer holds in both small startup and Fortune 100 companies have given her both scalable and strategic insight into how to build an organization’s brand. Jennifer believes that every problem is “figureoutable” and she strives to help bring simplicity to complex situations.