Calling all higher ed marketers and agencies! Marketing in higher education comes with its own challenges: longer decision cycles, multiple stakeholders, and audiences ranging from prospective students to parents to alumni to the media. This free virtual conference is designed specifically for those marketing in higher ed looking to sharpen recruitment, engagement, and retention strategies in a competitive and fast-changing landscape. You’ll walk away with fresh, sector-specific ideas you can bring straight back to your institution or clients.
Key Takeaways:
- Strategies for reaching and engaging prospective students across the funnel
- Approaches to building stronger connections with parents, alumni, and donors
- How to navigate long, multi-stakeholder decision journeys effectively
- Trends shaping enrollment marketing and institutional branding
- Real examples of what’s working for higher ed marketing teams today
Can’t attend every session? No problem. All conference sessions will be available on-demand for 6 months after the event!