Where does AI fit in your strategy today? AI is reshaping how marketers plan, create, and measure with new opportunities emerging faster than ever. Join us for this free virtual conference for a clear, practical look at how AI is already transforming marketing workflows, from content creation to campaign optimization. You’ll leave with a grounded understanding of where AI fits into your strategy today and the confidence to start putting it to work.
Who is this virtual conference for?
This virtual event is designed for experienced marketing professionals, decision-makers, and strategic operators responsible for shaping, executing, and optimizing modern marketing strategies in an AI-driven landscape.
Key Takeaways:
- Practical ways marketers are using AI right now to save time and improve results
- Ethical and brand considerations when integrating AI into your workflow
- Real examples of AI-powered content, personalization, and campaign optimization
- How to evaluate and choose the right AI tools for your team
- A framework for building AI into your marketing strategy without losing the human touch
Can’t attend every session? No problem. All conference sessions will be available on-demand for 6 months after the event!
The AI Marketing Stack: Where Ethics, Trust, and Performance Meet
AI’s no longer just another tool in the marketer’s toolkit, it runs through every layer of modern marketing, from strategy and creative to media, personalization, customer experience, and measurement. With that integration comes a new set of decisions about data, bias, transparency, automation, accountability, and consumer trust which is often embedded in everyday marketing choices rather than any obvious “ethical” moments.
In this keynote, Nicole Alexander explores where those risks live across the AI marketing stack and why ethical AI needs to become an operating discipline rather than a separate policy or compliance exercise. Through real-world examples and a practical framework, she’ll show marketers how to identify their most consequential risks, ask better questions of AI systems and partners, and build trust into AI deployment and measurement.
Attendees leave with a clearer understanding of how to pursue the speed, creativity, personalization, and performance AI can unlock, while making smarter decisions about where human judgment, transparency, and accountability still matter most.
Nicole M. Alexander
Columbia University Professor, Marketing & Technology | Author of "Ethical AI in Marketing" Former Head of Global Marketing @ Meta | AI Ethics & Leadership Authority
From Search to Influence: A Marketer’s Guide to GEO and AEO
AI is rewriting how consumers discover, evaluate and choose brands. As search shifts from ranked links to generated answers and agent-led journeys, marketers must optimize not only for clicks, but for visibility, trust and citation. This session will demystify AEO and GEO and provide a practical framework for making content AI-readable, strengthening authority signals and measuring performance across emerging AI-driven experiences. Attendees will leave with clear actions to improve discoverability and prepare their brands for the next generation of customer journeys.
Gerardo Amaya
Americas Partner CTO, Microsoft
The Unfiltered AI Panel: What's Working, What's Dead, What's Next
AI has moved from experimentation to expectation, but what’s actually delivering?
In this candid, panel-style conversation, marketing leaders will cut through the AI hype to share what’s really happening behind the scenes: where AI is driving measurable revenue and efficiency, what investments are replacing traditional martech and talent, and which experiments have already fallen flat.
From creativity and brand differentiation to customer trust, and the evolving skills marketers need to succeed, this conversation goes beyond the usual predictions. Expect honest takes, lessons learned, strong opinions, and practical examples of what’s working… and what’s not.
Erica Salm Rench
Growth AI Speaker & Marketing AI Expert
Jaclyn Sorci
VP of Marketing, Ascential Medical & Life Sciences
Your Next AI Advantage Isn’t AI
Why the teams pulling ahead aren’t using better tools. They’re changing how marketing works.
You’re already using AI. So is everyone else. The advantage now isn’t access. It’s what you change because AI exists.
Truth Collective didn’t just add AI to our workflows. We rebuilt how we think, work, create and collaborate. And now we help marketing leaders do the same.
What surprised us most? The better AI gets, the more important human co-creation becomes. Judgment, taste, imagination and ambition aren’t the final approval layer. They’re what can turn AI speed into better work. Fast.
The magic isn’t Human or AI. It’s what becomes possible when they think, challenge and create together.
In this candid session, we’ll challenge the misperception that AI advantage comes from more tools or faster output. We’ll share practical lessons for building better workflows, stronger alignment and a Human × AI operating model that turns AI from something your marketing team uses into a brand and business advantage you can feel.
Bob Bailey
Co-Founder and Managing Partner, Truth Collective
John Roberts
Co-Founder and Managing Partner, Truth Collective
Nicole M. Alexander
Columbia University Professor, Marketing & Technology | Author of "Ethical AI in Marketing" Former Head of Global Marketing @ Meta | AI Ethics & Leadership AuthorityNicole M. Alexander is a marketing and AI ethics leader with 25+ years at the intersection of technology, data, and innovation. A Lecturer at Columbia University, she is the author of Ethical AI in Marketing (Kogan Page, 2025), which introduces her P.A.C.T. Framework for responsible AI. Formerly Global Head of Business Marketing at Meta, she holds a master’s in AI Ethics and Society from the University of Cambridge and an Executive MBA from TRIUM (NYU Stern, HEC Paris, LSE). She serves on the boards of Per Scholas, The Loveland Foundation and Tlanextli Group, PBLLC.
Gerardo Amaya
Americas Partner CTO, MicrosoftGerardo Amaya is a senior technology strategy leader at Microsoft, driving AI‑first innovation across enterprise and partner ecosystems in the Americas. He works closely with organizations to accelerate Copilot adoption, agentic workflows, and modern cloud strategies that deliver measurable business impact. Gerardo brings deep experience aligning AI, security, and cloud platforms with real‑world business outcomes, helping partners and customers reinvent how they operate and grow.
Bob Bailey
Co-Founder and Managing Partner, Truth CollectiveOne part corporate card with a morning routine, one part eighties rock ballad, Bob keeps Truth moving with head and heart. He oversees the business operations from new client acquisition, current client satisfaction, financial health, HR, and long-term planning for the firm. But what really gets him rocking out—helping clients see their business differently and identifying new opportunities for their growth.
John Roberts
Co-Founder and Managing Partner, Truth CollectiveThere are two things John loves to do—ask questions and take a hike. While some might tell him to do the latter after he does the former, for him, this is how he finds balance between feeding his insatiable curiosity and his need for deep reflection. Because somewhere in between is where he uncovers the powerful truths that make us all—brands, clients, and teammates—more human. And nothing makes an impact more than that.
Erica Salm Rench
Growth AI Speaker & Marketing AI ExpertErica Salm Rench is a growth marketing and AI leader who helps organizations cut through digital noise and drive measurable growth. A recognized speaker with 300+ presentations, she has held executive roles including COO of rasa.io and CMO of Sidecar. Today, she leads an AI growth firm, advising leaders on leveraging AI to build visibility, modernize marketing, and stay competitive. She is passionate about making emerging technology accessible and actionable for today’s marketers.
Jaclyn Sorci
VP of Marketing, Ascential Medical & Life SciencesJaclyn Sorci is a marketing executive specializing in B2B marketing and growth strategies for complex technical products and services. She currently serves as Vice President of Marketing at Ascential Medical & Life Sciences, a medtech contract design and manufacturing organization. She has also managed her own marketing consulting practice, J. Sorci Marketing, which helped B2B brands with demand generation, expert product positioning, and story-driven brand and thought leadership content. She has practical expertise in applying generative AI across marketing strategy, content, analysis, and decision-making to improve both the speed and quality of marketing execution.
Jaclyn loves helping companies grow revenue and win market and mind share. When she’s not marketing, she’s exploring one of her other passions–comedy, traveling, and building a life with her husband and best friend, Brian.
