Skip to Content Skip to Footer

Reimagining the Creative Process for Marketing

Online | 2 Hours | Intermediate

The New Blueprint for Creative Thinking

The creative process can be challenging, even for the most experienced marketer. In today’s digital age fighting through the “noise” to get your campaign in front of your target audience requires agility and a refreshed creative mentality.

In this workshop, discover tools, resources, and peer experience for reimagining and rebuilding the creative process to increase engagement and effective storytelling across platforms. 

April 15, 2025 | 10:00 a.m. – 12:00 p.m. Central Time

Select your quantity below to register

Reimagining the Creative Process for Marketing

Non-Member

$169.00

Member

$129.00

Qty

Key Takeaways

  • Discuss how to embrace flexibility in the creative process
  • Identify how to leverage data to influence content 
  • Discuss how to embrace AI in the creative process
  • Explore how to leverage less traditional resources to find inspiration 
  • Share tools marketers can use throughout the creative process

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.


AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.


Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.


AMA Event Policies

Yvonne Pearson

Senior Audience Marketing Manager

A creative and imaginative thinker since she was young, Yvonne always had a gift for thinking outside the box. She earned her bachelor’s degree in Advertising, Art, and marketing from McDaniel College and, since graduating, has obtained multiple certifications and professional certificates in the marketing space.

With more than a decade of professional experience, Yvonne has worked in various industries, from fashion to science, leveraging her unique background to bring innovative ideas. She has been recognized in the industry as a recipient of various awards, including by the African American Marketing Association as one of the 50 Black Marketers To Watch.

As a content creator, Yvonne shares her knowledge and unique take on marketing through her podcast Coffee with Yvonne, a show for creatives and entrepreneurs, and on social media breaking down trends and pop-culture campaigns.

Who Should Attend?

  • Marketing professionals who have experience with creating or coordinating content production or executing social media campaigns

What’s Included?

  • 2 hours of live instruction starting at 10:00 a.m. Central Time
  • Interactive Q&A and Group Discussions
  • Access to recording and resources for three months
 

Reimagining the Creative Process for Marketing

The owner of this website has made a commitment to accessibility and inclusion, please report any problems that you encounter using the contact form on this website. This site uses the WP ADA Compliance Check plugin to enhance accessibility.