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Marketing Strategy Meets Wall Street Conference

Chicago, IL

Indian School of Business (ISB) is proud to host the next installment of the Marketing Strategy Meets Wall Street Conference from August 11-12, 2022.

The conference “Marketing Strategy Meets Wall Street” is a very successful conference that attracted approximately 200 researchers from all over the world, beginning with the 2009 conference at Emory University, Atlanta. Subsequently followed by conferences in Boston University (2011), Goethe University Frankfurt (2013), Singapore Management University (2015), American Marketing Association Conference in San Jose (2017) and INSEAD (2019). The major aim of the upcoming conference is to broaden the participation at the conference by bringing together researchers from marketing, accounting and finance and start to close the gap between research in these three areas.

In recent years, there has been a renewed emphasis in demonstrating that marketing investments can translate into profitable growth. The challenges in marketing measurement today are not limited to improving marketing mix models, assessing returns to marketing, or examining the right metrics, but creating the right combination of analytics, research and business case-based findings to guide both effective strategy and implementation. At the same time, the rise of new channels, such as the internet and mobile communication, and the increasing importance of word-of-mouth and sponsorship, make marketing resource allocation decisions much more complex. This conference aims to bring together scholars and practitioners in marketing, accounting and finance to address these key problems.



Registration includes coffee, lunch and dinner on August 11.

Per AMA policies, to join us in Chicago, you will be required to show proof of COVID-19 vaccination or proof of a negative test result taken within 48 hours of the start of the event.

Are you interested in attending the AMA Summer Academic Conference right after this pre-conference? Register now.

Core Conference Committee

  • Rajendra Srivastava (ISB) – Chair
  • Sundar Bharadwaj (UGA) – Co-Chair
  • Mike Hanssens (UCLA)
  • Dave Reibstein (Wharton)
  • Abhishek Borah (INSEAD)
  • Bernd Skiera (Frankfurt)
  • Shuba Srinivasan (BU)
  • Neeraj Bharadwaj (Tennessee)


View the pre-conference program.

COVID-19 Health and Safety Guidelines

We will follow federal and local guidelines to ensure a safe conference. Per AMA policies, to join us in Chicago, you will be asked to confirm you have been fully vaccinated against COVID-19 and provide proof of vaccination onsite (e.g. vax card or photo, app, etc.), or show proof of a negative test result taken within 48 hours of the event. Proof of vaccination and negative tests will be checked on-site at the registration desk. AMA also encourages you to wear a mask in the event space.

If you choose to show a negative test result, any CDC or WHO recognized form of COVID test is acceptable (e.g. PCR or antigen, lab or self-test). The time of the test should be within 48 hours of when evidence of the test result is presented for entry to the event. If using a self-test, please take a photo of the negative result with your name, date and time written on it (do not bring the actual at-home test kit). Retesting during the event is not required.

Marketing Strategy Meets Wall Street Conference