Turn Customer Conversations into Business Intelligence
Customer insights drive business success, regardless of your industry or scale. While traditional market research remains valuable, social listening has emerged as a powerful tool for understanding and engaging with your audience in real-time.
In 2025’s digital landscape, mastering voice of customer (VoC) data is essential for competitive advantage. With social listening, you can use the VoC data around organic conversations to find new customers, understand the sentiment around your brand, monitor your competitors, and develop the most effective marketing messaging.
May 6, 2025 | 10:00 a.m. – 12:00 p.m. Central Time
Get 10% off member pricing by purchasing 3 or more tickets for your group or team! Users will be assigned once the purchase is complete.
Key Takeaways
- What is social media listening & how does it work?
- The difference between social media listening and social media monitoring
- Social listening tactics including sentiment scoring and coding your customer conversations
- Tools and targeting strategies for marketing success

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
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Brooke Sellas
Brooke is shaping the future of digital marketing one conversation at a time. As an award-winning CEO, she’s the visionary behind B Squared Media, a boutique digital marketing agency that’s redefining ‘social care’ for industry giants like Brother International, Miele, and BCU.
Dive into her insights on the pages of her book, “Conversations That Connect,” her articles on CMSWire, or from one of two digital marketing courses she teaches at the University of California, Irvine.
Who Should Attend?
- Digital Marketing and Social Media Specialists/Managers with 3-10 years of experience
Pre-Requisites
- Existing experience with social media
- Basic understanding of digital marketing and inter-platform marketing
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Tips and best practices
- Access to recording and resources for three months
Can’t Attend Live But Want the Information?
We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.