Better Marketing for a Better World: 2026 Madrid Symposium
We invite you to join us for the Better Marketing for a Better World pre-conference symposium, which will convene scholars and change-makers to explore how marketing can contribute to a more sustainable, healthy, and just world. This symposium will take place on February 12, 2026 immediately preceding the 2026 AMA Winter Academic Conference in Madrid, Spain.
The Better Marketing for a Better World (BMBW.ORG) initiative seeks to build community and support the development and dissemination of knowledge on how marketing can improve lives, sustain livelihoods, strengthen societies, and benefit the world at large. During the 2026 BMBW Symposium, we will draw inspiration from leaders in the field, discuss priorities for research, and develop practical ideas for research on how changes to marketing can help create a better world. Participants will gain opportunities to develop ideas, share insights, receive feedback, and build connections with a global community of scholars.
Registration
Are you interested in attending the AMA Winter Academic Conference right after this pre-conference? Learn more and register today!