Building Resilience by Building Bridges: Business, Marketing and Policy for Societal Well-Being
Integrate yourself in marketing and policy discussions and collaborations, focusing on building and improving resilience to the multiple adverse trends democratic societies face. Among the most critical strains identified in the World Economic Forum’s 2024 global risks outlook are:
- Socio-political polarization
- Extreme weather and other critical changes to Earth systems
- Cyber insecurity and disinformation
- Outbreak of wars
These challenges create a fragmented and ever-changing landscape, putting pressure on a key mechanism for societal well-being: collective action and collaboration between governance, corporate, and civil society actors.
Join leaders in academia and government on June 20-22 in Washington, DC, at the 2025 Marketing and Public Policy Conference to explore evidence-based knowledge and co-create practically impactful policy solutions for resilience through marketing innovation.
Together, let’s build new bridges and make a difference.
Conference Program
Explore the impactful sessions happening at the 2025 event.
Pricing
Academic Professional
AMA Member
Early-Bird (Ends 5/21): $619
Standard: $719
Non-Member
Early-Bird (Ends 5/21): $819
Standard: $919
Doctoral Student
AMA Member
Early-Bird (Ends 5/21): $369
Standard: $469
Non-Member
Early-Bird (Ends 5/21): $469
Standard: $569
Industry Professional
AMA Member
Early-Bird (Ends 5/21): $619
Standard: $719
Non-Member
Early-Bird (Ends 5/21): $819
Standard: $919
Conference Proceedings
The conference proceedings are now available. Discover the latest research from this year’s event.
Keynote Speaker
DANIELLE M. LANE, MBA, MPH, MA
Danielle Lane is a Learning and Leadership Advisor with over twenty years of experience, predominantly within international development and humanitarian assistance. Her path has been unconventional, weaving through the public, private, and third sectors and across the Middle East, Africa, Latin America and Europe. Although much of her recent portfolio has focused on learning ecosystems, facilitation, training and organizational development, she could not have succeeded without her foundations in operational management and monitoring, evaluation, research and learning. Danielle is passionate about helping entrepreneurs ideate, create, and scale their ideas. Her mission is to design enabling environments that inspire a growth mindset so anyone can learn, lead, and drive strategic impact.
Why Attend?
Be part of an intimate community focused on advancing marketing’s role in addressing critical policy issues.
Co-create research-driven solutions that promote resilience and social impact through collaboration with academic and industry leaders.
Explore emerging insights at the intersection of marketing, public policy, and innovation.
Build meaningful relationships with experts and peers who share your commitment to impactful, interdisciplinary work.
Conference Co-Chairs
Chris Berry
Colorado State University
Eva Kipnis
University of Bradford
Riley Krotz
Florida State University
AMA Event Policies
Capital Hilton
1001 16th Street NW
Washington, DC 20036
Phone: 202-393-1000
Room Rate:
We’ve secured an AMA room block at a special rate of $239.00 single/double occupancy per night (this rate does not include tax, which is currently 15.95%). These fees are subject to change.
Reserve online or call the Hotel at (202) 393-1000 and reference AMA 2025 Marketing and Public Policy.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available. The discount rate cut-off date has been extended to June 9, 2025.
Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.
Travel
Air Travel:
- IAD: Dulles International Airport: 1 Saarinen Cir, Dulles, VA 20166
- DCA: Ronald Reagan: 2401 Ronald Reagan Washington National Airport Access Rd, Arlington, VA 22202
- BWI: Baltimore/Washington International Thurgood Marshall Airport: 7050 Friendship Rd, Baltimore, MD 21240
Area Attractions, Events and Tourism
Please explore Destination DC for destination information:
ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.
