Navigating the Global Digital Landscape: Strategies for Cross-Cultural Marketing Success
Join the Global Marketing SIG (GMSIG) for this annual event designed to provide a forum where attendees can listen, reflect and creatively engage in the ongoing evolution of the global marketing field. This year’s theme inspires global marketing researchers to investigate how companies can effectively navigate digital challenges and leverage cross-cultural strategies for success in diverse markets.
The 2025 event presents an excellent opportunity for marketing academics to share their research and learn from others in digital marketing strategies. The event will feature interactive sessions, a doctoral consortium and panel discussions on key themes. Attendees will also have the chance to network with leading international marketing scholars. Set in Sydney, Australia, known for its iconic landmarks and vibrant culture, the conference promises valuable insights and a rich cultural experience.
Visit the 2025 GMSIG Conference webpage for the most up-to-date information about the event.
Pricing
Academic Professionals
AMA Member
Early-Bird (Ends 3/31): $590
Standard: $690
Non-Member
Early-Bird (Ends 3/31): $690
Standard: $790
Doctoral Students
AMA Member
Early-Bird (Ends 3/31): $350
Standard: $450
Non-Member
Early-Bird (Ends 3/31): $450
Standard: $550