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2024 AMA Marketing and Public Policy Conference

Washington, DC

From Grassroots to Government: Empowering Social Change to Address Wicked Problems

Marketing and Public Policy scholarship seeks to address issues at the intersection of consumers, corporations and policymakers. While our attention is often on major headlines and national-level decisions, significant social change and impactful policymaking begin at the local level. Grassroots movements, driven by consumers and companies, play a major role in shifting public sentiments, community social endeavors, and legislative action.

Join us at the 2024 conference, where we explore the connections between marketing and public policy at the micro, meso, and macro levels. You will have the opportunity to immerse yourself in groundbreaking discussions, connect with thought leaders and actively contribute to shaping sustainable solutions for today’s complex challenges. By adopting a broad view to include all approaches to developing and impacting policy, we aim to bring fresh ideas to pursue boundary-spanning, marketing-relevant work, resulting in sustainable responses to pervasive wicked problems (MacInnis et al. 2020).


Pricing

Academic Professional

AMA Member

Early-Bird (Ends May 1): $589

Standard: $689

Non-Member

Early-Bird (Ends May 1): $759

Standard: $859

Doctoral Student

AMA Member

Early-Bird (Ends May 1): $369

Standard: $469

Non-Member

Early-Bird (Ends May 1): $459

Standard: $559

Industry Professional

AMA Member

Early-Bird (Ends May 1): $589

Standard: $689

Non-Member

Early-Bird (Ends May 1): $759

Standard: $859


Conference Topics

  • Housing and urban development
  • Community and social services
  • Poverty, consumption adequacy, and self-reliance
  • Gun violence, control and rights
  • Mental health crises
  • Sustainable energy, practices, and products
  • Collaboration and tension in policy development at varying levels of government
  • Policy connected with the United Nations’ 17 Sustainable Development Goals
  • Polarization and radicalization of ideologies
  • Civil rights, gender and race in the marketplace
  • Substance abuse, opioids, vaping
  • Healthcare, consumer rights and access to health services
  • Neurodiverse consumers and the marketplace
  • The risks and costs of using artificial intelligence
  • Online and data privacy

Conference Co-Chairs

Courtney Azzari

University of North Florida

Sterling Bone

Utah State University

Meredith Thomas

Florida State University


AMA Event Policies

Eaton DC

1201 K Street NW
Washington, DC 20005
Phone: (202) 289-7600

 

Room Rate:

We’ve secured an AMA room block at a special rate of $279.00 single/double occupancy per night (excluding taxes and applicable fees which are currently 15.95%. Taxes and fees are subject to change).

To make reservations, Reserve online or call the Hotel at (844) 863-6144 and reference AMA 2024 Marketing and Public Policy. 

Please reserve your overnight accommodations early as there are a limited number of AMA special rates available. The discount rate cut-off date is May 9, 2024.

Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.

Please view the Eaton Cultural Calendar and the Covid-19 Community Updates for more information.

 

Area Attractions, Events and Tourism

Please explore Destination DC for destination information:

 

ADA

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

2024 AMA Marketing and Public Policy Conference