The Year Ahead in Marketing
In today’s marketing environment, trends come and go quicker than most brands can react. What is driving this expedited content turnover? 92% of marketers are creating more digital content now than they did two years ago, and 83% expect this number to continue to rise, according to Accenture. In order to succeed in 2023 and beyond, it’s vital for marketers to stay ahead of the trends. So, what can you do to stay ahead and remain relevant?
At this free virtual event, we’ll help you understand what trends are here to stay and what shifts are coming in 2023. You’ll gain the actionable insights, digital tools and strategic best practices you need to make an impact in the new year.
Registration for this virtual conference is FREE!
By attending this event, you can earn continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential. Click here to learn more about pursuing certification or claiming credits.
DAY 1 | ALL TIMES IN CT
Opening Keynote: Bennie F. Johnson
Bennie F. Johnson
Chief Executive Officer, American Marketing Association
AI and the Race for Intelligent Content Creation
Imagine a supercomputer which makes your work machine feel like a penlight aimed into the sun. Imagine that supercomputer reading the entire internet before it goes to bed at night, dreaming about it, then waking up writing sonnets, painting the Mona Lisa and eating chess grandmasters for breakfast. The next night, it does it all over again, getting exponentially better at everything. The next night, it does it all over again …
AI is one of those things where you can get on the bus, or get run over by the bus.
AI will revolutionize everything we do, specifically including the creation of courses and videos. Join Vyond CEO Gary Lipkowitz and get your bus ticket to understanding:
- The basics of machine learning
- CANs (Creative Adversarial Networks), GANs (Generative Adversarial Networks) and the engines of intelligent content creation
- If machines can “think” or “be creative”
We’ll then take the bus home to see practical, relatable examples such as:
- Vyond’s Fall Release, including new features powered by VyondAI
- How one global organization is using Vyond’s intelligent video creation to improve the speed of course creation and relevance of their content
DAY 2 | ALL TIMES IN CT
Keynote: How to Thrive in 2023 with a Recession-Proof ABM Strategy
It’s time to prepare your recession-proof tool kit – Account Based Marketing (ABM) is the #1 tool you must have on hand for success in 2023. Take a deep dive with Kevin England as he teaches you how to target your best customer at scale using todays’ cutting edge technology – allowing you to increase engagement, create profit growth and decrease expenses.
Founder and CEO, Vonazon
DAY 3 | ALL TIMES IN CT
Keynote | TBD
Bennie F. JohnsonChief Executive Officer, American Marketing Association
Bennie F. Johnson is the Chief Executive Officer of the American Marketing Association (AMA). AMA is the largest community-based marketing association in the world, trusted by marketing and sales professionals to help them discover industry trends. AMA’s community of local chapters spans more than 70 cities and 320 college campuses throughout North America. AMA is home to award-winning content, PCM® professional certification, five premiere academic journals, and industry-leading live and virtual training events.
He most recently served as the Executive Director of AIGA, the largest professional association for design. AIGA grows the power of design as a professional craft, strategic advantage, business driver, and catalyst for positive impact. While at AIGA, Bennie hosted the acclaimed Design Adjacent podcast and the design leadership fireside chat series from 2020 to 2022.
Currently, he serves on the Board of Overseers for Columbia University’s School of Professional Studies, as a Trustee of the Smithsonian Archives of American Art, and is a former Board Chair of the Smithsonian’s Anacostia Community Museum. Bennie is also a special advisor to the People’s Graphic Design Archive.
Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.
Bennie graduated from Yale University with a B.A. and from Columbia University’s School of Professional Studies with a M.S., Strategic Communications.
Kevin EnglandFounder and CEO, Vonazon
Kevin England is the founder and CEO of Vonazon – an internationally acclaimed digital marketing, advertising & media agency specializing in Elite HubSpot support. Kevin founded his first company, the IT Group, at the young age of 19, which he eventually sold to Gateway Inc. From there, he co-founded Solnovo, a respected premiere partner for Cisco systems and then sold it to ThinQtank in 2014. Amidst the 2008 recession, Kevin founded Vonazon and quickly defied all economic odds by building one of the most successful digital marketing agencies in Southern California. With over three decades of Entrepreneurial success, England’s skill for innovation is a fine-tuned machine. He focuses on value-driven content, helping companies to drive measurable and sustainable growth while taking their business to the next level.
Gary LipkowitzCEO, Vyond
Gary Lipkowitz is the CEO for Vyond. Over the past 11 years he has crafted the company’s strategy and guided its growth. Prior to Vyond Gary was the COO for Wego.com, a leading travel search engine serving the Middle East and Southeast Asia. Prior to Wego, Gary worked in feature film development for Mediacorp Raintree Pictures, and as a strategy consultant for Yahoo! Southeast Asia and MTV Asia. Before moving to Asia, Gary was an award-winning corporate television writer/producer in Chicago and Austin. He also wrote, produced, and directed the English-language adaptations of over 20 anime franchises for ADV Films.
Login & Registration FAQ’s
I’ve already registered. Where can I find the link to log in to the conference?
24 hours before the conference begins, an email will be sent out to all registrants with a login link for them to access the conference platform. A link to log in will also be made available on this event page and in the trending bar of ama.org.
When I try to log in, the platform asks for a verification code. Where can I find this?
A verification code will be sent to the email address and/or the phone number used during registration. It should appear within a few minutes. You may want to check your spam or junk folders for this as well. If you have any problems finding your verification code, please reach out to our customer service team for help.
On-Demand Content FAQ’s
Will conference presentations be available on-demand?
All conference material, including presentations, will be available on-demand in the 2022 AMA Virtual Conference: The Year Ahead in Marketing Attendee Hub within 24 hours, if not sooner.
How long will I have access to the 2022 AMA Virtual Conference: The Year Ahead Attendee Hub?
The Attend Hub will remain open and available for on-demand viewing for the next 6 months.
Technical Support & Recommendations
What browser works best?
We recommend using Chrome or Firefox.
How can I see the attendee list?
Click on the Community tab at the top of the page, then Attendees. Here you will find a list and can message attendees who have opted to be visible in the Attendee Hub.
How can I communicate with other attendees?
Methods of communication include session chat, direct messaging, Sponsor appointments and Sponsor virtual booths.
How do I schedule an appointment with a Sponsor?
On the homepage, you will be able to schedule appointments with sponsors. You will also have the ability to meet with someone from their organization immediately or send a message to be followed up with later in the Sponsor virtual booths.
How do I change my visibility settings?
Click on your initials and view profile in the top right corner. Here you can select visible to appear on the attendee list or hidden.