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Virtual Conference: Search Engine Optimization

Optimize Your Search Strategy

According to Moz, there are an estimated 40-60 billion searches happening on Google in the U.S. each month. Are you wondering how organizations like yours can stand out?

Join us for this unique 1-day AMA Virtual Conference where you’ll learn the key elements for creating an effective SEO strategy.

Walk away having identified key opportunities to improve your website’s search optimization and actionable tactics for you to implement that stand up to the rest of those search engine results.

Registration for this virtual conference is free to all attendees.

By attending this event, you can earn continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential. Click here to learn more about pursuing certification or claiming credits.


Opening Keynote: How Search Engines Really Work in 2023

Much of what we know about the inner workings of search engines is the remnants of information from an era when search engineers were more transparent about what they were building. As Google and its competitors have evolved, the understanding in the SEO community has not kept pace. However, search engines have continued to share details of their innovations with the Computer Science community. We can review that information

In this talk, Mike King, author of the Science of SEO, will explain and contextualize into a series of actionable insights:

  • Technical infrastructure of modern search engines
  • How machine learning impacts ranking
  • How pages are processed and understanding in the ranking pipeline
  • What the details of the Yandex code leak tell us about modern search engines
  • How to harness the power of generative AI for the long term
  • Why Information Gain needs to be a primary consideration for content moving forward
  • What should change about your approach to optimization and analysis

Michael King

Founder and CEO, iPullRank

Michael King

Founder and CEO, iPullRank

Login & Registration FAQs

I’ve already registered. Where can I find the link to log in to the conference?

24 hours before the conference begins, an email will be sent out to all registrants with a login link for them to access the conference platform. A link to log in will also be made available on this event page and in the trending bar of

When I try to log in, the platform asks for a verification code. Where can I find this?

A verification code will be sent to the email address and/or the phone number used during registration. It should appear within a few minutes. You may want to check your spam or junk folders for this as well. If you have any problems finding your verification code, please reach out to our customer service team for help.


On-Demand Content FAQ’s

Will conference presentations be available on-demand?

All conference material, including presentations, will be available on-demand in the 2023 AMA Virtual Conference: Search Engine Optimization Attendee Hub within 24 hours, if not sooner.

How long will I have access to the 2023 AMA Virtual Conference: Search Engine Optimization Attendee Hub?

The Attend Hub will remain open and available for on-demand viewing for 6 months after the end of the event.


Technical Support & Recommendations

What browser works best?

We recommend using Chrome or Firefox.

How can I see the attendee list?

Click on the Community tab at the top of the page, then Attendees. Here you will find a list and can message attendees who have opted to be visible in the Attendee Hub.

How can I communicate with other attendees?

Methods of communication include session chat, direct messaging, Sponsor appointments and Sponsor virtual booths.

How do I schedule an appointment with a Sponsor?

On the homepage, you will be able to schedule appointments with sponsors. You will also have the ability to meet with someone from their organization immediately or send a message to be followed up with later in the Sponsor virtual booths.

How do I change my visibility settings?

Click on your initials and view profile in the top right corner. Here you can select visible to appear on the attendee list or hidden.


Virtual Conference: Search Engine Optimization