Revolutionize Your Digital Marketing Strategy
Building a customer-centric digital marketing strategy is crucial for success in today’s market. Explore the shift towards personalization and customer experience and gain insights into how to create meaningful connections with an audience. As data privacy becomes increasingly important in digital marketing, learn how to balance consumer privacy and targeted advertising in the age of increased regulation and how you can connect with an audience in new and exciting ways.
Registration for this virtual conference is free to all attendees!
Meet The Keynotes
October 18, 2023 | 10:00 a.m. CT
CMO, i2c Inc.
Board Member, Co-President of Women’s Circle, Columbia Business School
October 19, 2023 | 10:00 a.m. CT
Strategy and Execution for B2B and B2C Brands Author, Keynote Presenter, Instructor Principal, e4marketing
By attending this event, you can earn continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential. Click here to learn more about pursuing certification or claiming credits.
DAY 1 | ALL TIMES IN CT
Opening Keynote | Authentic: The Truth Sells
Trust is the lifeblood of sustainable (and profitable) customer relationships. Unfortunately, today’s age of bias and misinformation has created a trust problem for marketers. People no longer know where (or whom) to turn to for reliable information, and it is getting worse.
The 2023 Edelman Trust Barometer found that trust in U.S. for businesses was at 55%. The 2023 PwC U.S. Trust Survey found that 84% of business leaders think customers highly trust their companies when only about 27% of consumers do. That’s a 57-point gap!
Why is this important? Trust is a powerful motivator for consumer behavior. Do what you say. Say what you do. Only then will your customers truly trust you.
- An understanding of why trust is essential in building killer brands
- An actionable framework to develop credibility with their audiences and accelerate revenue
- Tangible examples of successful implementation of frameworks
CMO, i2c Inc. Board Member, Co-President of Women’s Circle, Columbia Business School
Behind the Scenes: How We Built a Webinar Using ChatGPT
In this webinar, Brooke Gracey will spill the beans on how the team at Cvent used ChatGPT to create a webinar that was so good, it had people lining up to attend (virtually, of course). She’ll share all the juicy details on how we crafted a killer title, created engaging content, and promoted our webinar to the right audience. She’ll also discuss key metrics we tracked, and how we are using those insights to optimize webinar performance. Additionally, she’s got some hilarious stories about our own webinar fails that you won’t want to miss.
So, whether you’re a webinar pro or a newbie, register for this webinar to get answers to questions like:
- How can AI be used to ideate topics, build the abstract, and write the content outline and script?
- What are some ways that AI can be used to help promote a webinar?
- Can audiences distinguish between AI and human input?
- Does using AI actually save time or does it add to the workload?
Be sure to bring all of your burning questions with you, we’ll have time at the end to answer them!
Marketing Director, Cvent
Navigating the Road to Personalization: Top 5 Keys to Success
Everyone understands the power of personalization and the upside of creating that 1 to 1 connection with your customers online. But the path to get there can have its obstacles. Do I have the right tools? Where does this content come from? What channels do I focus on? How do I navigate our data privacy requirements? Join Sitecore as we explore the top 5 keys to success for marketers looking to create more impactful digital experiences through personalization.
Director of Customer Engagement, Sitecore
Revolutionizing Marketing - Harnessing the Power of AI
In today’s dynamic business landscape, AI has emerged as a game-changing force, offering marketers unparalleled opportunities to enhance customer engagement, optimize campaigns, and drive meaningful growth. Join us as Isabelle Guis, CMO of Brevo, uncovers the true value of AI in marketing and the key factors for successful AI adoption. Move beyond the buzz to discover smarter content creation, advanced segmentation, and automation.
Global CMO & CEO North America, Brevo
Enhancing Content Writing with AI: Opportunities and Challenges
Looking to explore the potential of AI-generated content? Join Zack Kadish at Conductor to learn about the benefits of using AI in content creation, best practices for integrating AI into your content marketing strategy, and how to create high-quality content with AI. This session is a must-attend for marketers who want to stay ahead of the competition and improve their SEO through AI-generated content.
SEO Success Manager, Conductor
DAY 2 | ALL TIMES IN CT
Keynote: Triggering the Unconscious Mind for Unthinkable ROI
More than 90% of our thoughts and actions are governed by our unconscious mind. So if you’re marketing to conscious mind triggers like convenience, quality and price you’re wasting 90% of your budget! For the past 20 years, Jeanette McMurtry has been growing sales and customer value for brands across industries by building marketing campaigns on ESPs – emotional selling propositions. In this session, she will show you how psychology-based marketing can substantially improve engagement rates and sales for email, digital and SEO campaigns, and help you achieve customer lifetime value and referrals. You’ll learn how to trigger the right hormones, like dopamine, oxytocin, even cortisol to create brand experiences that take competitors out of the equation, and help you grow lead generation, customer value, ROI to “unthinkable” levels.
You’ll leave this session understanding the psychological power of:
- Mindset DNA
- Much more…
Strategy and Execution for B2B and B2C Brands Author, Keynote Presenter, Instructor Principal, e4marketing "
Unleashing The Power of Organic Search: How to Supercharge Your SEO in 2023 and Beyond
We are entering a new era of SEO whether EEAT, SGE, AI, (or any other acronym you can think of!) The times are changing, yet for as much as things change, there are some constants that remain. Join Michael Johnson CEO of Resolve SEO as he breaks down the keys to an effective SEO Strategy in 2023 and beyond. You can expect to learn:
- The pillars of SEO rankings
- How to do effective keyword research
- How to create content for your audience
- How to earn quality backlinks through outreach & PR.
- How to create an SEO strategy that can drive thousands of additional visitors to your site each month
At the end of the presentation we’ll be workshopping audience member’s sites live and providing actionable advice that you can use right away to start growing your audience in organic search!
Marketing in a Downturn: Practical Strategies for a Powerful CX
In today’s financial climate, marketers and consumers are expected to do more with less. That said, it’s crucial that your campaigns aren’t tone deaf and that you’re not only getting the most value for your marketing spend, but you’re also providing the most value to your customers.
So how do we do that? Tune in to this insightful session with Tealium’s CMO, Heidi Bullock, to learn how to more effectively allocate your marketing spend and show your customers that you genuinely care.
You’ll also learn critical strategies like:
- How to reduce marketing spend with a first-party data strategy
- Ways to add more value to the customer journey without increasing costs
- Tips for expressing authenticity and better aligning business values with marketing messaging
Attribution is Dead: Marketing Impact Modeling is the Rebirth of ROI
In an era where every marketing dollar counts and actionable insights are gold, are you confident you’re harnessing the most advanced tools for optimal ROI? Traditional attribution models are fading in relevance, and a revolution is on the horizon. Enter Marketing Impact Modeling™️ (MIM) — the sophisticated, AI-driven approach set to redefine how marketing executives make decisions.
Redefining Measurement: Explore the shifting landscape from outdated attribution models to the latest in marketing intelligence.
Attribution’s Achilles Heel: Dive deep into the pitfalls of conventional models, revealing their misalignment with today’s multifaceted marketing dynamics.
Unleashing MIM’s Potential: Experience the transformative capabilities of AI-powered MIM, see how it has reallocated over $100 million in wasted ad spend while increasing sales by 40% with real-time, accurate media mix recommendations. Marketing Impact Modeling™️ unites online, offline and sales data to deliver intelligent forecasting ready in 24 hours from data connection to service both in-campaign and future planning recommendations.
Christine AlemanyCMO, i2c Inc. Board Member, Co-President of Women’s Circle, Columbia Business School
Adeline AshleyDirector of Customer Engagement, Sitecore
Heidi BullockCMO, Tealium
Heidi Bullock is an experienced marketing executive who has built a 20+ year career working at both global enterprise technology companies and start-ups. She is currently the CMO of Tealium, the trusted leader in real-time customer data orchestration. Prior to Tealium, she held leadership roles at Engagio and Marketo.
Brooke GraceyMarketing Director, Cvent
Brooke Gracey is a Marketing Director, leading a global campaigns team at Cvent. Brooke is known for her extensive event technology experience and is often sought as a subject matter expert, helping event professionals understand how to integrate technology into planning, execution and event marketing. She has a passion for emerging technology and has led several innovative event marketing and activation projects including Virtual Reality. When Brooke is not working, she is going on adventures with her partner, Tonya, and three wonderful fur babies.
Isabelle GuisGlobal CMO & CEO North America, Brevo
Isabelle Guis is passionate about developing and deploying innovative technology solutions that solve business-critical problems. Currently, she is the Global CMO and CEO for North America at Brevo, a CRM company that reached Centaur status in January 2023.
During her time in B2B technology marketing, she has gained extensive experience spearheading multiple go-to-market motions including SaaS, direct, and through channel partners, as well as overseeing product marketing and management for organizations across the IT industry. She has enjoyed leadership roles at Commvault, Salesforce, Egnyte, EMC, Avaya, Cisco Systems, and Nortel Networks and was voted one of the Top 100 most influential B2B tech marketers in North America in 2016.
Having moved to the Bay Area from her native France, she contributes pro bono consulting work to local public and non-profit organizations as well as enjoys socially responsible traveling.
Michael JohnsonCEO, Resolve
Michael Johnson is the CEO and Chief Strategist at Resolve, a search-focused digital marketing agency. Over the past decade Michael has helped develop effective content & link building strategies for some for the world’s biggest brands. Now he leads his own team of content creators and outreach experts to drive amazing results in organic search for his clients.
Michael has the belief that good SEO isn’t a secret sauce or smoke & mirrors. It’s about developing transparent systems that logically lead to desired results. You may have seen him present at a variety of conferences including SMX, Content Marketing World, Search Engine Journal, or MarketingProfs.
When Michael isn’t creating content and building links he’s doing “dad stuff” and constantly supporting underperforming sports teams.
Zack KadishSEO Success Manager, Conductor
Jeanette McMurtryStrategy and Execution for B2B and B2C Brands Author, Keynote Presenter, Instructor Principal, e4marketing "
Jeanette McMurtry has been helping grow businesses across industries with her psychology-based approach to marketing. By appealing to the triggers of behavior and choice, her cross-channel campaigns have substantially increased leads, sales and revenue for emerging and existing brands. She is a global keynote presenter, from Shanghai, Sydney, Santiago, to San Francisco, the author of three global books for Wiley and McGraw-Hill on marketing including Marketing for Dummies, 5th and 6th editions, and will be releasing a new book for Entrepreneur Magazine in 2024. Additionally, she was a monthly columnist for nearly 15 years for DM News, Target Marketing (now Adweek) and other publications, and a popular presenter for associations across the globe. Her keynotes continue to earn 5-star reviews and repeat invitations for diverse audiences in the B2B and B2C sectors.
Most importantly, her work has helped brands grow response and sales from emotionally-relevant campaigns by 200% or more over past efforts. Brands she has served include American Express, Sony, Xerox, Fisher Investments, Globe Life, Country Financial, SaaS startups and manufacturing firms. Information about Jeanette’s expertise and services can be found at jeanettemcmurtry.com.
Matt HertigCEO, ChannelMix
With almost two decades in the field, Matt is a nationally recognized thought leader in marketing analytics. He regularly delivers engaging, thought-provoking talks to standing-room-only audiences.
Before co-founding ChannelMix, Matt developed an extensive background in CRM, database marketing, data strategy and business intelligence while serving companies such as American Century Investments and Payless ShoeSource.
When will the full conference agenda be available?
The conference agenda will be posted to the AMA event page 2.5-3 weeks out from the event start date. Speakers and sponsors will also be posted at this time. Keynote speakers can be found in the “Home” or main tab on the event page.
Login & Registration FAQs
I’ve already registered. Where can I find the link to log in to the conference?
24 hours before the conference begins, an email will be sent out to all registrants with a login link for them to access the conference platform. A link to log in will also be made available on this event page and in the trending bar of ama.org.
When I try to log in, the platform asks for a verification code. Where can I find this?
A verification code will be sent to the email address and/or the phone number used during registration. It should appear within a few minutes. You may want to check your spam or junk folders for this as well. If you have any problems finding your verification code, please reach out to our customer service team for help.
On-Demand Content FAQs
Will conference presentations be available on-demand?
All conference material, including presentations, will be available on-demand in the 2023 AMA Virtual Conference: Digital Marketing Attendee Hub within 24 hours, if not sooner.
How long will I have access to the 2023 AMA Virtual Conference: Digital Marketing Attendee Hub?
The Attend Hub will remain open and available for on-demand viewing for 6 months after the event.
Technical Support & Recommendations
What browser works best?
We recommend using Chrome or Firefox.
How can I see the attendee list?
Click on the Community tab at the top of the page, then Attendees. Here you will find a list and can message attendees who have opted to be visible in the Attendee Hub.
How can I communicate with other attendees?
Methods of communication include session chat, direct messaging, Sponsor appointments and Sponsor virtual booths.
How do I schedule an appointment with a Sponsor?
On the homepage, you will be able to schedule appointments with sponsors. You will also have the ability to meet with someone from their organization immediately or send a message to be followed up with later in the Sponsor virtual booths.
How do I change my visibility settings?
Click on your initials and view profile in the top right corner. Here you can select visible to appear on the attendee list or hidden.