Virtual Conference: Content Marketing

Maureen Carter

Maureen Carter is an Emmy award winning design expert with over 20 years of industry experience working in brand design, interactive media conceptualizing, UX and visual strategy within the digital ecosystem. Spending a considerable portion of her career working in the music industry for BMG Entertainment, Maureen led the creative strategy at the introduction of digital with the online brand vision for platinum selling urban artists such as Usher, Outkast, Pink and TI for recording labels Laface Records in Atlanta and Arista Records, NY. Maureen’s work history also extends to international brands such as Vibe, Sony Pictures, Comcast, Adobe, and The White House.

Currently, Maureen is the Vice President of Design and User Experience for BET DIGITAL(BET Networks/Paramount.) Ultimately serving as the key user/audience advocate, ideating and collaborating on designing original, engaging digital products, as well as enhancing existing products – putting an optimized and engaging user experience as the central outcome from the collective work product with respect to the brand where she also leads the creative vision for the suite of BET’s digital products and experiences. Maureen focuses on staying on the cutting edge of digital trends and user experience conventions while leading the creation of immersive experiences for mobile web, desktop, apps and connected devices with focus on the “voice of the user” from aesthetics to brand voice. Her role involves to lead the creation of visually compelling digital content/social media and understanding that modern user experience is more than just skin deep while working alongside her editorial and technology counterparts to ensure that BET digital experiences engage, delight, inform and entertain.

Formerly, she was the Vice President of Brand Creative for Nickelodeon Digital where she leads the digital design vision for the iconic Nickelodeon brand via its online destinations: NICK.com, Teennick.com, Nick@Nite.com, Nickjr.com, Nicktoons.com and Nickmom.com as well as creating entertaining mobile and tablet app development. Her role was to provide over 50 mm young users an engaging user-centric and well designed experience that ties the on air brands to the digital space for franchises such as Nick Cannon’s Halo Awards, Kids Choice Awards, Spongebob, iCarly and Dora as well as leading the creative strategy for all of Nickelodeon’s online integrated advertising and digital marketing.With over 30 design awards an undergraduate design in Graphic Design from Hampton University, VA, a Masters degree in Communications Design from Pratt Institute, NY, as well as a graduate of UCLA’s Anderson School of Business Management Executive Leadership Development Program (NAMIC), NAMIC luminary, a Black Enterprise Top Woman of Power 9The List), and a graduate of the Yale School of Management Program, Business Perspectives for Creative Leaders, she loves what she does. Maureen is also an adjunct professor with over 15 years of teaching experience in design for numerous colleges and universities. Maureen is also an international published writer and lecturer on design theory with global accolades

Jordan Harrod

Jordan Harrod (she/her) is a PhD Candidate in Medical Engineering and Medical Physics at the Harvard-MIT Health Sciences and Technology program. Her research focuses on applying neuromodulation to clinically relevant challenges, and using neurotechnology and machine learning to develop new tools for brain stimulation. Jordan received her Bachelor of Science in Biomedical Engineering from Cornell University in 2018, where she worked on interfacial tissue engineering, medical image analysis, and machine learning for MRI reconstruction. In her spare time, Jordan is actively involved in science communication via her YouTube channel, which focuses on engaging the public on artificial intelligence, as well as on Twitter, Tiktok, and Instagram.

Ryan Brock

Ryan Brock is a brilliant storyteller who founded and ran the DemandJump-acquired content agency, Metonymy Media. With 12 years’ experience driving measurable content outcomes for businesses in every industry, Ryan is a seasoned SEO expert. Now, as Chief Solution Officer at DemandJump, Ryan works with companies worldwide to remove the guesswork from SEO and drive industry-leading organic traffic results through Pillar-Based Marketing methodologies. Ryan is the co-author of the best-selling book Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works and co-host of the Page One or Bust! podcast.

Ariana Keil

Ariana Keil is Growth Marketing Manager, North America for Canto. Ariana has a background in both B2B sales and marketing, which gives her an appreciation for GTM strategies that holistically target the entire buyer’s journey, and a passion for sales and marketing department collaboration. She is passionate about harnessing the power of content to drive revenue.

Shafqat Islam

Shafqat Islam was the co-founder and CEO of Welcome, the leading marketing orchestration platform and Gartner Leader 5 years running. In 2021, Welcome was acquired by Optimizely, the leading digital experience platform provider that serves marketers and growth leaders at more than 9,000 brands across the globe.

Since its acquisition, Shafqat has continued to oversee the development of Welcome and its integration within Optimizely to ensure marketers have a best-in-class solution to plan, create, deliver and optimize campaigns and content through a single end-to-end solution.

As an immigrant founder, Shafqat is originally from Bangladesh, born in Thailand, raised in Switzerland, and now lives in New York. He believes anyone can build a great company regardless of background or location.

Zach Escabedo