American Marketing Association is coming to Advertising Week in New York, October 5-8, 2026. We are excited to create space for marketers to gather, connect, and share insights. Plus, AMA members save 30% on Advertising Week passes!
Take a look at where you’ll find AMA at Advertising Week
Register or RSVP using the links below.
IF I CAN MAKE IT THERE…What it really takes to build a brand in America
Tuesday, October 6, 2026, 9:00 – 10:30 a.m. ET. Doors open at 8:30 a.m.
Hosted by UK Advertising and the Department for Business, Innovation, Science and Trade, in partnership with the American Marketing Association and The Marketing Society, this breakfast will bring together approximately 30–50 senior brand and marketing leaders, largely from the U.S. alongside a smaller group of UK companies, for a candid conversation about what it really takes to build and grow a brand in America.
The discussion will be genuinely transatlantic, drawing on our speakers’ firsthand experience of entering and building in the U.S. alongside the perspectives of U.S. marketers in the room. We’ll explore what translates, what doesn’t, how brands balance local relevance with what makes them distinctive, and what UK and U.S. marketers can learn from one another.
Hannah Rowe
Head of U.S. Marketing, Ancient + Brave
Benoit Vatere
Chief Media and Digital Commerce Officer,
Liquid Death
Benoit Vatere is the chief media and digital commerce officer of Liquid Death, one of the fastest growing non-alcoholic beverage brands. Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. It takes low-calorie beverages and packages them into infinitely recyclable cans that compete with the fun marketing of unhealthy brands across beer and junk food. Its product lines include mountain water, soda-flavored sparkling water, iced tea, and energy. A portion of Liquid Death’s proceeds helps kill plastic pollution.
Lily Yao
VP, Marketing, American Marketing Association
Lily is a business leader who values the power of community. As VP of Marketing, Lily is committed to expanding the AMA community’s global reach across industries, disciplines, and intere
AMA Senior Leader Breakfast with Microsoft
Thursday, October 8, 2026, 8:30 a.m. ET
A fireside chat featuring Gerardo Amaya, Senior Technology Strategy Leader at Microsoft, and Lily Yao, VP of Marketing at the American Marketing Association. Together, they will explore the topic of Agentic CMO: how marketing teams work differently with AI.
Gerardo Amaya
Americas Partner CTO, Microsoft
Gerardo helps enterprise leaders move AI from pilot to P&L impact. A 15-year veteran of consulting and technology strategy (Microsoft, KPMG, Deloitte), he focuses on the issues marketing leaders face now: differentiating when everyone claims the same AI story, governing AI without losing speed, and rebuilding customer-facing workflows around agents.
Lily Yao
VP, Marketing, American Marketing Association
Lily is a business leader who values the power of community. As VP of Marketing, Lily is committed to expanding the AMA community’s global reach across industries, disciplines, and intere
RSVP to AMACEO@ama.org
Event Address: The Landing, 1 Pennsylvania Plaza, New York