Call for Proposals are open for the 2026 AMA Symposium for the Marketing of Higher Education! Join the conversation and engage with your community as a conference presenter. Learn more about proposal requirements and submit here.
Shape the Future of Higher Ed Marketing
For over 30 years, the AMA Symposium for the Marketing of Higher Education has shaped the future of higher ed marketing with a peer-reviewed program that refines strategy, strengthens institutional reputation, and supports long-term financial health. Beyond the sessions, it’s a collaborative space where ideas turn into action and innovation fuels progress.
Why the Symposium Stands Out
Peer-Reviewed Content
A committee of your peers reviews programming to ensure you receive the most relevant and impactful learning experiences.
Intentional Collaboration
Connect with higher ed marketers in a collaborative space where shared experiences, fresh insights, and genuine connections become a lasting professional support network.
Interactive Workshops
Concentrated, high-impact workshops focused on today’s most pressing trends! Blend hands-on learning and peer-reviewed sessions to equip you with actionable techniques that elevate your marketing strategy.
Solution Providers
No event has more higher ed solution providers in one place. Explore an expansive exhibit hall to connect with top companies and discover innovative solutions that would significantly enhance your institution’s impact.
Pricing
Registration opens soon!
Members
Early-Bird (through Oct. 5): $1,339
Standard (after Oct. 5): $1,539
Non-Members
Early-Bird (through Oct. 5): $1,639
Standard (after Oct. 5): $1,839
Attending as a Group? Save 15%
Register 3+ attendees and save 15%—bringing the conference price to as low as $1,138 per person!
Maximize Your Investment
Joining AMA and registering at the member rate costs less than paying the non-member conference fee alone. Become an AMA member.
2026 Co-Chairs
Vice President, Industry Relations & Advisory Services
SimpsonScarborough
Vice President of Operations, Marketing, and Communications
Chatham University
AMA Event Policies
Event Location
Gaylord Rockies Resort & Convention Center
6700 North Gaylord Rockies Boulevard
Aurora, Colorado, USA, 80019
Phone: 1-720-452-6900
Room Reservations
We’ve secured an AMA room block at a special rate of $261.00 single/double occupancy per night (excluding taxes, which are currently 15.25% and a Destination Marketing Fee and Tax of $2.26 per night). Taxes and fees are subject to change.
Additional guests can be added for $20.00 per person per night. A $28.00 (plus tax) nightly resort fee will be added to the guest room rate.
Reservation cut-off date: Monday, October 5, or when rooms sell out.
Or call Gaylord Rockies Resort & Convention Center Reservations at 1-720-452-6900.
Please reference AMA (American Marketing Association) when making reservations.
Reserve your overnight accommodations early as there are a limited number of AMA special rates available.
Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.
Hotel Cancellation Policy
The Gaylord Rockies Resort & Convention Center has a 72-hour prior to arrival cancellation policy. Should you need to cancel your reservation please do so outside the 72-hour cancellation window to avoid a fee. If you need to cancel within the policy, you forfeit your deposit that was taken at the time of booking, or we will charge your card a one-night room and tax cancellation fee. A credit card is required at the time of booking to guarantee your reservation with a deposit of one night’s room and tax. The deposit will only be refunded for reservations that cancel prior to the 72- hours to arrival cancellation policy. If you will be arriving after midnight, please contact the Hotel directly so they can make a note in your Reservation and plan for your late arrival. If you fail to arrive before this time, your Reservation will be cancelled and you will be charged a No-Show Fee. Gaylord Rockies Resort & Convention Center is now cashless throughout your experience. The resort accepts credit card and mobile payments only, including front desk, food and beverage locations, retail, special events, parking, etc. Guests can convert their cash into $20 – $500 gift cards at Cash-To-Card kiosks located to the left of the escalators to Arapahoe Springs Water Park. Please note a credit card is required at time of check-in to cover remaining room costs. If you will have your charges covered by a method of payment that will not be presented on property, please contact the hotel to request a credit card authorization. Additionally, a hold of $100.00 a day will be held for incidental charges. Any funds not used will be refunded back to the payment on file upon check-out.
Area Attractions, Events and Tourism
Transportation
ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.