Skip to Content Skip to Footer

2021 AMA Winter Academic Conference


The Human Side of Marketing in the Age of Digital Transformation

The digital revolution places marketing scholars amid a great transformation. While some technological advances certainly expand human potential, not all changes result in positive outcomes. The current global COVID-19 pandemic has highlighted the sharp divide between the myriad benefits of digital technology and the inherent risks in over-dependence and has exposed many points of weakness and vulnerability in the marketplace.

At the 2021 AMA Winter Academic Conference, we’ll explore the full range of potential benefits and costs of 21st-century technology, and calls for a renewed focus on the human side of marketing in the age of digital transformation.

Conference Pricing

Academic Professional

Early-Bird (Before 01/05/21)

  • Member: $124
  • Non-Member: $274


  • Member: $149
  • Non-Member: $299

Doctoral Student

Early-Bird (Before 01/05/21)

  • Member: $74
  • Non-Member: $149


  • Member: $99
  • Non-Member: $174

If you need to purchase or renew your professional membership (now $149 per year) to receive member pricing, click here. If you’re a doctoral student, start here.

After completing registration, you will receive a purchase receipt. We will email you the information for accessing this virtual conference closer to the event.

Conference Co-Chairs

Alan Malter

University of Illinois Chicago

Stacey Menzel Baker

Creighton University

Subin Im

Yonsei Business School, Seoul, S. Korea

What to Expect

AMA academic events are built to help you connect with peers who understand your research challenges and can help you find solutions. Whether you’re an emerging scholar making your mark or a seasoned academic pushing the boundaries of traditional thinking, we’re here to help you advance your career.

AMA Event Policies and Commitment to Conference Safety

A Statement on Academic Placement and the Job Market

Due to the shift to a virtual 2021 AMA Winter Academic Conference, the AMA will not be providing Academic Placement services as part of the event. For more information, please review the full statement from the AMA Academic Council Executive Committee.

2021 AMA Winter Academic Conference