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2020 Advanced Research Techniques (ART) Forum

Rochester, NY

Data scientists, marketing professionals and academics attending the Advanced Research Techniques (ART) Forum will find a network of colleagues who are serious about developing tools that can solve the next generation of problems in the field of marketing. Hands-on sessions, focusing on repeatable research, will make sure you leave with practical takeaways–and the right code–for applying sophisticated methodologies and quantitative techniques to support strategic marketing decisions.  

The 31st annual ART Forum features practitioner and academic presentations on techniques useful to marketing researchers. It encompasses traditional topics such as segmentation, targeting and positioning and embraces new frontiers of text, video, and picture data, field experiments and big data analytics for improving business performance. Practitioners coming to the ART Forum will learn about new solutions and academics will learn about new problems.

Price: $1000

Call for Papers

Learn more about this year’s conference tracks and submit your paper. The deadline is February 9, 2020.

Advisory Committee

  • Greg Allenby, Ohio State University
  • Sanjog Misra, Booth School of Business at the University of Chicago
  • Carl Mela, Fuqua School of Business at Duke University

Paper Selection Committee

  • David Bakken, Foreseeable Futures Group
  • Bryan Bollinger, NYU
  • Jeff Dotson, BYU
  • Elea Feit, Drexel University
  • Mitch Lovett, University of Rochester
  • Jorie Waterman, formerly of Redbubble, Shutterfly and Ebay

Event Policies

Event Location

University of Rochester

500 Joseph C. Wilson Blvd.
Rochester, NY 14627
(619) 501-9400



We’ve secured AMA room blocks at the following hotels.

Hilton Garden Inn – Collegetown

30 Celebration Dr.
Rochester, NY 14620
(585) 424-4404

> Book Now

An airport shuttle is available by calling the hotel.


The Strathallan – DoubleTree by Hilton

550 East Ave.
Rochester, NY 14607
(585) 461-5010

> Book Now

An airport shuttle is available from 6:00 a.m. – 10:30 p.m. Please call the hotel with your flight information to arrange a pickup.


Air Travel Discount

The AMA has teamed up with Delta Air Lines to offer a special discount on air travel. Click here to get started. You can also call the Delta Meeting Network at (800) 328-1111 and refer to meeting code NMTSM. There is no service fee for reservations booked and ticketed via this service.


Conference Attire

Conference attire is business casual. Meeting rooms tend to be cool, so you may wish to bring a sweater/jacket.


Area Attractions, Events and Tourism

Please go to the Visit Rochester website for additional city information.



The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.


2020 Advanced Research Techniques (ART) Forum