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2020 Advanced Research Techniques (ART) Forum

Simon Business School - University of Rochester Rochester, NY

Event Canceled

The 2020 ART Forum scheduled for June 3-5 has been canceled due to the rapid developments regarding COVID-19. You can get a full refund of your event registration by contacting the AMA Support Center at

What’s Next

We are not pursuing an online option as an alternative for this year’s event. Currently, we plan on having a 2021 ART Forum and the Simon School at the University of Rochester has graciously offered to host the event. We’ll share details about next year’s program as they become available. Thanks for your understanding and support!

Event Description

Data scientists, marketing professionals and academics attending the Advanced Research Techniques (ART) Forum will find a network of colleagues who are serious about developing tools that can solve the next generation of problems in the field of marketing. Hands-on sessions, focusing on repeatable research, will make sure you leave with practical takeaways–and the right code–for applying sophisticated methodologies and quantitative techniques to support strategic marketing decisions.  

The 31st annual ART Forum features practitioner and academic presentations on techniques useful to marketing researchers. It encompasses traditional topics such as segmentation, targeting and positioning and embraces new frontiers of text, video, and picture data, field experiments and big data analytics for improving business performance. Practitioners coming to the ART Forum will learn about new solutions and academics will learn about new problems.

Price: $1000

Advisory Committee

  • Greg Allenby, Ohio State University
  • Sanjog Misra, Booth School of Business at the University of Chicago
  • Carl Mela, Fuqua School of Business at Duke University

Paper Selection Committee

  • David Bakken, Foreseeable Futures Group
  • Bryan Bollinger, NYU
  • Jeff Dotson, BYU
  • Elea Feit, Drexel University
  • Mitch Lovett, University of Rochester
  • Jorie Waterman, formerly of Redbubble, Shutterfly and Ebay

Event Policies

Wednesday, June 3

Registration & Continental Breakfast

Opening Comments

Tutorial 1A - Intro to R & Tidyverse

Tutorial 1B - Intro to Discrete Choice Experiments

Keith Chrzan
Sawtooth Software – SVP Analytics


Tutorial 2A - Intro to Bayesian Statistics

Tutorial 2B - Intro to Machine Learning in R

Paul B. Ellickson
Professor of Economics and Marketing
University of Rochester

Tutorial 2C - A/B Testing for Measuring Incremental Effects

Elea  McDonnell Feit
Assistant Professor of Marketing
Drexel University


Tutorial 2A - Advanced Digital Experiments

Caio Waisman
Assistant Professor of Marketing
Northwestern University

Garrett Johnson
Assistant Professor of Marketing
Boston University

Tutorial 3B - Text Analytics

Huaxia Rui
Associate Professor
University of Rochester

Tutorial 3C

Poster Session with Reception

  1. Using Neuroimaging Data to Improve Choice-Based Conjoint
  2. Analyzing Mail-in Rebate Promotion
  3. Comparison and Evaluation of Various Forms of Conjoint Analysis to Market Data of a Completely Configurable Product
  4. A Model of Time Usage and Entertainment Goods Competition
  5. Does Country-of-Origin Marketing Matter?
  6. Synthetic retail data generation using Generative Adversarial Networks (GANs)
  7. Words to the Wise: Driving Better (and Data-Informed!) Brand Decisions with Social Listening
  8. Attribute-Level Trend Tracking Using Natural Language Processing and Market Dat
  9. Product2Vec: Understanding Product-Level Competition Using Representation Learning

Thursday, June 4



Session 1A & B

A Hybrid Approach to Counterfactual Demand Predictions Using Machine Learning Methods
Dong Soo Kim
Assistant Professor of Marketing
Ohio State University

A Comparison of Traditional and Bespoke Partial Profile Choice-Based Conjoint Methods
Megan Peitz


Session 1C & D

Modeling Market Share Changes and Sourcing in Longitudinal Multi-Item Sales Data: Multinomial Probit with Structured Accept-Reject Simulations
Kevin Lattery
VP Methodology & Innovation
SKIM Analytical

Shrinkage Priors for High-Dimensional Demand Estimation
Adam N. Smith
Assistant Professor of Marketing
University College London

Lunch and Award

Session 2A & B

Principal Stratification for Marketing Experiments
Elea McDonnell Feit
Assistant Professor of Marketing
Drexel University

The Online Display Ad Effectiveness Funnel & Carryover: Lessons from 432 Field Experiments
Garrett Johnson
Assistant Professor of Marketing
Boston University


Session 2C

Parallel experimentation in a competitive advertising marketplace
Caio Waisman
Assistant Professor of Marketing
Northwestern University

Round Table Discussions


Friday, June 5


Session 3A & B

The Impact of Coalition Loyalty Program Evolution on Member Purchases and Redemptions
Wayne Taylor
Assistant Professor of Marketing
Southern Methodist University

Modelling Short and Long-Term Marketing Effects in the Consumer Purchase Funnel
Dr. Peter Cain
Executive Partner


Session 3C

Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to LiveStream Shopping
Xiao Liu
Assistant Professor of Marketing
New York University

Lunch and Closing

Event Location

University of Rochester

500 Joseph C. Wilson Blvd.
Rochester, NY 14627
(619) 501-9400



We’ve secured AMA room blocks at the following hotels.

Hilton Garden Inn – Collegetown

30 Celebration Dr.
Rochester, NY 14620
(585) 424-4404

> Book Now

An airport shuttle is available by calling the hotel.


The Strathallan – DoubleTree by Hilton

550 East Ave.
Rochester, NY 14607
(585) 461-5010

> Book Now

An airport shuttle is available from 6:00 a.m. – 10:30 p.m. Please call the hotel with your flight information to arrange a pickup.


Air Travel Discount

The AMA has teamed up with Delta Air Lines to offer a special discount on air travel. Click here to get started. You can also call the Delta Meeting Network at (800) 328-1111 and refer to meeting code NMTSM. There is no service fee for reservations booked and ticketed via this service.


Conference Attire

Conference attire is business casual. Meeting rooms tend to be cool, so you may wish to bring a sweater/jacket.


Area Attractions, Events and Tourism

Please go to the Visit Rochester website for additional city information.



The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.


2020 Advanced Research Techniques (ART) Forum