2020 Advanced Research Techniques (ART) Forum
Simon Business School - University of Rochester Rochester, NY
Wednesday, June 3
Registration & Continental Breakfast
Opening Comments
Tutorial 1A - Intro to R & Tidyverse
Tutorial 1B - Intro to Discrete Choice Experiments
Keith Chrzan
Sawtooth Software – SVP Analytics
Lunch
Tutorial 2A - Intro to Bayesian Statistics
Tutorial 2B - Intro to Machine Learning in R
Tutorial 2C - A/B Testing for Measuring Incremental Effects
Elea McDonnell Feit
Assistant Professor of Marketing
Drexel University
Break
Tutorial 2A - Advanced Digital Experiments
Caio Waisman
Assistant Professor of Marketing
Northwestern University
Garrett Johnson
Assistant Professor of Marketing
Boston University
Tutorial 3B - Text Analytics
Huaxia Rui
Associate Professor
University of Rochester
Tutorial 3C
Poster Session with Reception
- Using Neuroimaging Data to Improve Choice-Based Conjoint
- Analyzing Mail-in Rebate Promotion
- Comparison and Evaluation of Various Forms of Conjoint Analysis to Market Data of a Completely Configurable Product
- A Model of Time Usage and Entertainment Goods Competition
- Does Country-of-Origin Marketing Matter?
- Synthetic retail data generation using Generative Adversarial Networks (GANs)
- Words to the Wise: Driving Better (and Data-Informed!) Brand Decisions with Social Listening
- Attribute-Level Trend Tracking Using Natural Language Processing and Market Dat
- Product2Vec: Understanding Product-Level Competition Using Representation Learning
Thursday, June 4
Breakfast
Welcome
Session 1A & B
A Hybrid Approach to Counterfactual Demand Predictions Using Machine Learning Methods
Dong Soo Kim
Assistant Professor of Marketing
Ohio State University
A Comparison of Traditional and Bespoke Partial Profile Choice-Based Conjoint Methods
Megan Peitz
Owner
Numerious
Break
Session 1C & D
Modeling Market Share Changes and Sourcing in Longitudinal Multi-Item Sales Data: Multinomial Probit with Structured Accept-Reject Simulations
Kevin Lattery
VP Methodology & Innovation
SKIM Analytical
Shrinkage Priors for High-Dimensional Demand Estimation
Adam N. Smith
Assistant Professor of Marketing
University College London
Lunch and Award
Session 2A & B
Principal Stratification for Marketing Experiments
Elea McDonnell Feit
Assistant Professor of Marketing
Drexel University
The Online Display Ad Effectiveness Funnel & Carryover: Lessons from 432 Field Experiments
Garrett Johnson
Assistant Professor of Marketing
Boston University
Break
Session 2C
Parallel experimentation in a competitive advertising marketplace
Caio Waisman
Assistant Professor of Marketing
Northwestern University
Round Table Discussions
Dinner
Friday, June 5
Breakfast
Session 3A & B
The Impact of Coalition Loyalty Program Evolution on Member Purchases and Redemptions
Wayne Taylor
Assistant Professor of Marketing
Southern Methodist University
Modelling Short and Long-Term Marketing Effects in the Consumer Purchase Funnel
Dr. Peter Cain
Executive Partner
Marketscience
Break
Session 3C
Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to LiveStream Shopping
Xiao Liu
Assistant Professor of Marketing
New York University