2020 Advanced Research Techniques (ART) Forum

Registration & Continental Breakfast

Opening Comments

Tutorial 1A - Intro to R & Tidyverse

Tutorial 1B - Intro to Discrete Choice Experiments

Keith Chrzan
Sawtooth Software – SVP Analytics

Tutorial 2A - Intro to Bayesian Statistics

Tutorial 2B - Intro to Machine Learning in R

Tutorial 2C - A/B Testing for Measuring Incremental Effects

Elea  McDonnell Feit
Assistant Professor of Marketing
Drexel University

Tutorial 2A - Advanced Digital Experiments

Caio Waisman
Assistant Professor of Marketing
Northwestern University

Garrett Johnson
Assistant Professor of Marketing
Boston University

Tutorial 3B - Text Analytics

Huaxia Rui
Associate Professor
University of Rochester

Tutorial 3C

Poster Session with Reception

1. Using Neuroimaging Data to Improve Choice-Based Conjoint
2. Analyzing Mail-in Rebate Promotion
3. Comparison and Evaluation of Various Forms of Conjoint Analysis to Market Data of a Completely Configurable Product
4. A Model of Time Usage and Entertainment Goods Competition
5. Does Country-of-Origin Marketing Matter?
6. Synthetic retail data generation using Generative Adversarial Networks (GANs)
7. Words to the Wise: Driving Better (and Data-Informed!) Brand Decisions with Social Listening
8. Attribute-Level Trend Tracking Using Natural Language Processing and Market Dat
9. Product2Vec: Understanding Product-Level Competition Using Representation Learning

Welcome

Session 1A & B

A Hybrid Approach to Counterfactual Demand Predictions Using Machine Learning Methods
Dong Soo Kim
Assistant Professor of Marketing
Ohio State University

A Comparison of Traditional and Bespoke Partial Profile Choice-Based Conjoint Methods
Megan Peitz
Owner
Numerious

Session 1C & D

Modeling Market Share Changes and Sourcing in Longitudinal Multi-Item Sales Data: Multinomial Probit with Structured Accept-Reject Simulations
Kevin Lattery
VP Methodology & Innovation
SKIM Analytical

Shrinkage Priors for High-Dimensional Demand Estimation
Adam N. Smith
Assistant Professor of Marketing
University College London

Session 2A & B

Principal Stratification for Marketing Experiments
Elea McDonnell Feit
Assistant Professor of Marketing
Drexel University

The Online Display Ad Effectiveness Funnel & Carryover: Lessons from 432 Field Experiments
Garrett Johnson
Assistant Professor of Marketing
Boston University

Session 2C

Parallel experimentation in a competitive advertising marketplace
Caio Waisman
Assistant Professor of Marketing
Northwestern University

Round Table Discussions

Session 3A & B

The Impact of Coalition Loyalty Program Evolution on Member Purchases and Redemptions
Wayne Taylor
Assistant Professor of Marketing
Southern Methodist University

Modelling Short and Long-Term Marketing Effects in the Consumer Purchase Funnel
Dr. Peter Cain
Executive Partner
Marketscience

Session 3C

Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to LiveStream Shopping
Xiao Liu
Assistant Professor of Marketing
New York University

Lunch and Closing