Turn Social Scrollers Into Loyal Customers
There are 4 billion people are scrolling, engaging, and buying on social media right now. Your competitors are reaching them—are you? Every day without a strategic social presence means losing leads, sales, and market share to brands that know how to show up and stand out.
Imagine building a community that advocates for your brand, converts consistently, and gives you an edge your competitors can’t copy. That’s the power of strategic social media—and it’s exactly what you’ll unlock in the AMA Social Media Bootcamp.
Exit the training with a custom content roadmap, proven engagement tactics, and the exact framework to turn your social channels into revenue-generating machines.
2 Days | March 24-25, 2026 | 10:00AM – 3:00PM CT
Key Takeaways
- Understand the latest social media marketing best practices including strategy, content creation, platform engagement, advertising, and auditing.
- Learn how to develop and implement an effective social media strategy.
- Master effective growth tactics to implement across your social media campaigns including advertising and creator partnerships.
- Discover inspirational case studies of effective social media use across a range of B2B and B2C industries.
- Build a network and discuss common challenges with other social media professionals.
- Define and track the KPIs most relevant to your campaigns.
Join as a group or team! Get 10% off regular pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Are you an AMA Professional Certified Marketer®️? This training is worth 8 Continuing Education Units (CEUs) for those who attend the full training to maintain your PCM®️ certification.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
All sessions listed are in Central Time Zone
March 24, 2026
Strategy & Planning
- Create a Social Media Strategy
- Define your Target Audiences
- Set Your Goals
- Choose Your Social Media Channels
- Audit your Current Activity
- Plan your Social Media Content/Create a Content Calendar
- Build your Processes
- Social Media Scheduling Tools
- Plan for Social Media Customer Care and Crisis Management
All sessions listed are in Central Time Zone
Content Creation
- What Content Works Best for Social Media in 2024 and beyond
- How to Create Effective Social Media Videos
- Music Rights for Social Media
- How to Design Effective Social Media Graphics
- How to Create Effective Photography for Social Media
- Image and Graphic Rights in Social Media
- How to Create Engaging Copy in Social Media
- Advice on Sharing User Generated Content
- Top Tools for Content Creation
All sessions listed are in Central Time Zone
March 25, 2026
Social Media Platforms
- What platforms are good for B2C (Facebook, Instagram, TikTok)
- What platforms are good for B2B (LinkedIn, X, YouTube)
- Platform features that support B2C engagement (Facebook Groups, Stories, Instagram Reels, hashtags, tagging)
- Platform features that support B2B engagement (LinkedIn Events, LinkedIn Live, YouTube Shorts)
- Good/bad examples of Social Campaigns
- Things to be weary of
All sessions listed are in Central Time Zone
Advertising & Measurement
- The Different Types of Social Media Ads
- How to Set Objectives
- How to Effectively Target Your Audience
- Design and Create Ads That Covert
- Set Your Budget and Schedule
- How to Measure Your Success
- Examples of Best Practice Advertising Campaigns
Alison Battisby
Social Media Trainer and Founder of Avocado SocialAlison Battisby is an international social media consultant and trainer with over 15 years of social media marketing experience. Alison has been involved in some groundbreaking social media projects for top global brands, including Canon, Burger King, and Estee Lauder, as well as a range of educational institutions, charities, and government departments.
Alison founded her own consultancy, Avocado Social, in 2014, and manages a remote team in the UK. She is an accredited trainer by Meta. She teaches, creates, and consults businesses on the latest social media marketing strategies.
What’s Included?
- 4 workshops led by social media professional
- A mix of presentation content and hands-on exercises
- Open Discussion thread opportunities
Who Should Attend?
- Individual contributor, entry to mid-level social media professionals
- Looking to improve their presence/engagement and take their work to the next level
- Has a hand in developing the strategy, not just doing the work
- Beginner level content, but already has experience working in social media and knows the basics of the different platforms. Will not cover how to post, etc.
Can’t Attend Live But Want the Information?
We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.