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Social Media & AI Bootcamp Series (2024) – in partnership with Sprinklr

Online | March 12 - May 7 | 10 AM CT (4PM BST and 5PM CET)

Reimagine social media as a business driver

Over the past year, ChatGPT and generative AI have taken the world by storm. Instagram Threads surpassed 100 M users. And Twitter got rebranded to X. Social platforms witnessed massive growth, compelling businesses to reimagine social media as a business driver. AI in social media is estimated to reach $2.16 billion in 2024, growing at 28.5% CAGR, powered by applications in platform personalization, trend prediction, ad targeting, and innovations in AI-driven customer service.

Marketing leaders must pivot around three core outcomes AI-led efficiency, saving costs via unification and redefining social media by moving from the sidelines to the center of your business. To win today’s customers, you must bring social to the forefront.

Learn how to navigate the change and see what tools can help at our Social Media & AI Bootcamp, presented in partnership with Sprinklr.

This bootcamp will feature nine live and immersive sessions to guide you on the latest social media tools, activating AI-powered capabilities across listening and automation and building an intelligent social enterprise in this disruptive landscape.


9 Live Sessions. 30 Minutes Each. Immersive Learning.

Who says you can’t gain impactful knowledge in a short amount of time? These nine sessions will be hands-on deep dives into leveraging the latest social media tools. You’ll see how to activate AI-powered capabilities across listening, publishing and engagement. You’ll leave understanding how to navigate massive disruption and be a step ahead of your competitors.

Companies that have attended past trainings


Attend three or more live sessions and receive a Certificate of Completion.

Attendees from each live session will be entered in a drawing for a $75 Amazon gift card.

Sprinklr Social: Don’t forget to grab your 30-day free trial.

Disclaimer

  • To be eligible for the completion certificate and Amazon drawing, the incumbent should register with organization email and should be a working professional. Due to high demand, we are unable to accommodate HR professionals, students and self-employed professionals at this time.
  • Please reach out to AMA or your Sprinklr account executive for more details

Who Should Attend?

  • Marketing leaders who want to elevate social media performance with new investments across AI in social media.
  • Social media leads looking to hyper-personalize their social content marketing with AI.
  • Product and Insights leaders who wish drive growth via informed decisions.
  • Digital leads looking to scale and evolve their social media technology.
  • Paid Media Buyers and Analysts who want to optimise their social media investments with AI.

March 12, 2024

Generative AI in Social Media Marketing: Wins, pitfalls, and everything in between

  • How generative AI is transforming social media workflows
  • What are some of the best practices on leveraging AI for social media marketing
  • How brands can benefit from a more unified approach when harnessing gen AI because of better data unification and therefore models

Buddy Waddington

Manager, Insights and AI, Sprinklr

March 19, 2024

Emerging technologies that could disrupt brand engagement on social media

  • Going beyond gen AI – what are some of the new AI technologies that can potentially disrupt social media marketing
  • Any real-world examples of how brands are already leveraging these technologies
  • Sprinklr POV on how the emerging AI technologies in social media marketing

Buddy Waddington

Manager, Insights and AI, Sprinklr

March 26, 2024

Content innovation and agility: Building an AI-first infrastructure

  • Seamless bridging the journey from AI-powered social listening insights to crafting innovative content
  • Maximizing content ideas through not just social listening but insights from paid ads, customer service and UGC
  • Building agility through a unified approach across different teams to streamline approvals and other delivery processes
  • Unlocking efficiencies and creativity with Gen AI powered capabilities

Sandy de Arango

Lead Solution Specialist, Sprinklr

Kirill Grill

Master Solution Specialist, Sprinklr

April 2, 2024

Infrastructure-led approach to building an AI-powered, unified marketing engine

  • Best practices on scaling synergies across social media and digital marketing teams
  • Creating an infrastructure-led approach that fosters seamless collaboration across asset management, insights, taxonomy and tightens the feedback loop
  • ROI and value realization of having an infrastructure-led approach

Sandy de Arango

Lead Solution Specialist, Sprinklr

Kirill Grill

Master Solution Specialist, Sprinklr

April 9, 2024

End-to-end strategies for discovering influencers and decoding impact

  • Why influencer marketing – shift in focus towards credible and “peer-led” story telling / standing out with authenticity in the era of content
  • Best practices and key pitfalls of influencer management at scale / How brand can optimize management of their influencer program
  • Unified workflows across discovery, onboarding, campaign management, governance and analytics

Ayush Goyal

Associate Director, Product Management

April 16, 2024

Building brand loyalty: Transforming social customer service with AI

  • Best practices across how social media is transforming customer service
  • Driving synergies at scale between social media and social customer service teams
  • Driving efficiencies with purpose-built AI

Sandy de Arango

Lead Solution Specialist, Sprinklr

Aurélien Caye

Solution Specialist, Lead, Sprinklr

April 23, 2024

AI-powered Employee advocacy: Elevating your brand through the voice of your employees

  • How employee advocacy can play a critical role in building brand authenticity and therefore drive real business impact
  • Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand
  • What are some of the best practices on employee advocacy (building personalization of voice, gamification, etc.)

Sandy de Arango

Lead Solution Specialist, Sprinklr

April 30, 2024

Unified social media management: The path to building social media teams of tomorrow

Kunwar Singh

Product Marketing Manager, Sprinklr

May 7, 2024

Beyond engagement: Drive real-business impact with social media

Kunwar Singh

Product Marketing Manager, Sprinklr

Buddy Waddington

Manager, Insights and AI, Sprinklr

Sandy de Arango

Lead Solution Specialist, Sprinklr

Kirill Grill

Master Solution Specialist, Sprinklr

Aurélien Caye

Solution Specialist, Lead, Sprinklr

Ayush Goyal

Associate Director, Product Management

Kunwar Singh

Product Marketing Manager, Sprinklr

 

Social Media & AI Bootcamp Series (2024) – in partnership with Sprinklr