Social Media & AI Bootcamp Series (2024) – in partnership with Sprinklr
Online | March 12 - May 7 | 10 AM CT (4PM BST and 5PM CET)
March 12, 2024
Generative AI in Social Media Marketing: Wins, pitfalls, and everything in between
- How generative AI is transforming social media workflows
- What are some of the best practices on leveraging AI for social media marketing
- How brands can benefit from a more unified approach when harnessing gen AI because of better data unification and therefore models
![](https://www.ama.org/wp-content/uploads/2024/02/Buddy.jpg?resize=150%2C150)
Buddy Waddington
Manager, Insights and AI, Sprinklr
March 19, 2024
Emerging technologies that could disrupt brand engagement on social media
- Going beyond gen AI – what are some of the new AI technologies that can potentially disrupt social media marketing
- Any real-world examples of how brands are already leveraging these technologies
- Sprinklr POV on how the emerging AI technologies in social media marketing
![](https://www.ama.org/wp-content/uploads/2024/02/Buddy.jpg?resize=150%2C150)
Buddy Waddington
Manager, Insights and AI, Sprinklr
March 26, 2024
Content innovation and agility: Building an AI-first infrastructure
- Seamless bridging the journey from AI-powered social listening insights to crafting innovative content
- Maximizing content ideas through not just social listening but insights from paid ads, customer service and UGC
- Building agility through a unified approach across different teams to streamline approvals and other delivery processes
- Unlocking efficiencies and creativity with Gen AI powered capabilities
![](https://www.ama.org/wp-content/uploads/2024/02/sandy-e1708106778998.png?resize=150%2C150)
Sandy de Arango
Lead Solution Specialist, Sprinklr
![](https://www.ama.org/wp-content/uploads/2024/02/Kirill-e1708106820274.jpeg?resize=150%2C150)
Kirill Grill
Master Solution Specialist, Sprinklr
April 2, 2024
Infrastructure-led approach to building an AI-powered, unified marketing engine
- Best practices on scaling synergies across social media and digital marketing teams
- Creating an infrastructure-led approach that fosters seamless collaboration across asset management, insights, taxonomy and tightens the feedback loop
- ROI and value realization of having an infrastructure-led approach
![](https://www.ama.org/wp-content/uploads/2024/02/sandy-e1708106778998.png?resize=150%2C150)
Sandy de Arango
Lead Solution Specialist, Sprinklr
![](https://www.ama.org/wp-content/uploads/2024/02/Kirill-e1708106820274.jpeg?resize=150%2C150)
Kirill Grill
Master Solution Specialist, Sprinklr
April 9, 2024
End-to-end strategies for discovering influencers and decoding impact
- Why influencer marketing – shift in focus towards credible and “peer-led” story telling / standing out with authenticity in the era of content
- Best practices and key pitfalls of influencer management at scale / How brand can optimize management of their influencer program
- Unified workflows across discovery, onboarding, campaign management, governance and analytics
![](https://www.ama.org/wp-content/uploads/2024/02/Ayush-Goyal-Headshot-e1708106846249.jpg?resize=150%2C150)
Ayush Goyal
Associate Director, Product Management
April 16, 2024
Building brand loyalty: Transforming social customer service with AI
- Best practices across how social media is transforming customer service
- Driving synergies at scale between social media and social customer service teams
- Driving efficiencies with purpose-built AI
![](https://www.ama.org/wp-content/uploads/2024/02/sandy-e1708106778998.png?resize=150%2C150)
Sandy de Arango
Lead Solution Specialist, Sprinklr
![](https://www.ama.org/wp-content/uploads/2024/02/Aurelien.jpg?resize=150%2C150)
Aurélien Caye
Solution Specialist, Lead, Sprinklr
April 23, 2024
AI-powered Employee advocacy: Elevating your brand through the voice of your employees
- How employee advocacy can play a critical role in building brand authenticity and therefore drive real business impact
- Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand
- What are some of the best practices on employee advocacy (building personalization of voice, gamification, etc.)
![](https://www.ama.org/wp-content/uploads/2024/02/sandy-e1708106778998.png?resize=150%2C150)
Sandy de Arango
Lead Solution Specialist, Sprinklr
April 30, 2024
Crisis Management: Transform Threats into Triumphs with AI
- Detect potential crises early across 30+ social and digital channels with AI-powered alerts
- Respond up to 3x faster by discovering the source, scope, severity, and sentiment of the crisis
- Boost productivity and improve operational efficiency with AI-powered setup, OOTB dashboards and up to 80% faster report creation
![](https://www.ama.org/wp-content/uploads/2024/02/Kunwar.jpeg?resize=150%2C150)
Kunwar Singh
Product Marketing Manager, Sprinklr
May 7, 2024
Unified social media management: The path to building social media teams of tomorrow
- Gain insights into the challenges posed by data silos across tools, teams, and touchpoints
- Uncover the transformative potential of unified social suites in consolidating fragmented data
- Understand the comprehensive impact of consolidated insights on crafting impactful social media strategies
![](https://www.ama.org/wp-content/uploads/2024/02/Kunwar.jpeg?resize=150%2C150)
Kunwar Singh
Product Marketing Manager, Sprinklr