Social Media & AI Bootcamp Series (2024) – in partnership with Sprinklr
Online | March 12 - May 7 | 10 AM CT (4PM BST and 5PM CET)
March 12, 2024
Generative AI in Social Media Marketing: Wins, pitfalls, and everything in between
- How generative AI is transforming social media workflows
- What are some of the best practices on leveraging AI for social media marketing
- How brands can benefit from a more unified approach when harnessing gen AI because of better data unification and therefore models
Buddy Waddington
Manager, Insights and AI, Sprinklr
March 19, 2024
Emerging technologies that could disrupt brand engagement on social media
- Going beyond gen AI – what are some of the new AI technologies that can potentially disrupt social media marketing
- Any real-world examples of how brands are already leveraging these technologies
- Sprinklr POV on how the emerging AI technologies in social media marketing
Buddy Waddington
Manager, Insights and AI, Sprinklr
March 26, 2024
Content innovation and agility: Building an AI-first infrastructure
- Seamless bridging the journey from AI-powered social listening insights to crafting innovative content
- Maximizing content ideas through not just social listening but insights from paid ads, customer service and UGC
- Building agility through a unified approach across different teams to streamline approvals and other delivery processes
- Unlocking efficiencies and creativity with Gen AI powered capabilities
Sandy de Arango
Lead Solution Specialist, Sprinklr
Kirill Grill
Master Solution Specialist, Sprinklr
April 2, 2024
Infrastructure-led approach to building an AI-powered, unified marketing engine
- Best practices on scaling synergies across social media and digital marketing teams
- Creating an infrastructure-led approach that fosters seamless collaboration across asset management, insights, taxonomy and tightens the feedback loop
- ROI and value realization of having an infrastructure-led approach
Sandy de Arango
Lead Solution Specialist, Sprinklr
Kirill Grill
Master Solution Specialist, Sprinklr
April 9, 2024
End-to-end strategies for discovering influencers and decoding impact
- Why influencer marketing – shift in focus towards credible and “peer-led” story telling / standing out with authenticity in the era of content
- Best practices and key pitfalls of influencer management at scale / How brand can optimize management of their influencer program
- Unified workflows across discovery, onboarding, campaign management, governance and analytics
Ayush Goyal
Associate Director, Product Management
April 16, 2024
Building brand loyalty: Transforming social customer service with AI
- Best practices across how social media is transforming customer service
- Driving synergies at scale between social media and social customer service teams
- Driving efficiencies with purpose-built AI
Sandy de Arango
Lead Solution Specialist, Sprinklr
Aurélien Caye
Solution Specialist, Lead, Sprinklr
April 23, 2024
AI-powered Employee advocacy: Elevating your brand through the voice of your employees
- How employee advocacy can play a critical role in building brand authenticity and therefore drive real business impact
- Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand
- What are some of the best practices on employee advocacy (building personalization of voice, gamification, etc.)
Sandy de Arango
Lead Solution Specialist, Sprinklr
April 30, 2024
Crisis Management: Transform Threats into Triumphs with AI
- Detect potential crises early across 30+ social and digital channels with AI-powered alerts
- Respond up to 3x faster by discovering the source, scope, severity, and sentiment of the crisis
- Boost productivity and improve operational efficiency with AI-powered setup, OOTB dashboards and up to 80% faster report creation
Kunwar Singh
Product Marketing Manager, Sprinklr
May 7, 2024
Unified social media management: The path to building social media teams of tomorrow
- Gain insights into the challenges posed by data silos across tools, teams, and touchpoints
- Uncover the transformative potential of unified social suites in consolidating fragmented data
- Understand the comprehensive impact of consolidated insights on crafting impactful social media strategies
Kunwar Singh
Product Marketing Manager, Sprinklr
