Make the move into product marketing
Want to move into product marketing, but don’t have the experience or qualifications? Already in product marketing and want to level up?
From market research and personas to go-to-market and OKRs, this 2-day bootcamp will get you up to speed on several of the key components of product marketing.
You’ll learn how to embody the voice of the customer, get products to market, and learn how to keep them there.
October 29-30, 2024 | 10AM-2:30PM CT
Key Takeaways
- Understand the full breadth of the product marketing role.
- Be armed with all the most up-to-date and successful product marketing tactics and trends.
- Up-skill yourself in every core competency required for your role.
- Tap into the proven strategies used at some of the world’s most innovative and established brands.
- Unlock an essential toolkit full of different frameworks and approaches used by leading experts within the industry.
Get 10% off pricing by purchasing 3 or more tickets!
Users will be assigned once the purchase is complete.
Are you an AMA Professional Certified Marketer®️? This training is worth 8 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
About Our Learning Partner
This event content is presented in partnership with the Product Marketing Alliance.
Founded in February 2019, Product Marketing Alliance is the largest product marketing community in the world. They unite product marketers globally to bring them world-class events, education, and resources that help support their careers or build new ones.
AMA Event Policies
October 29, 2024
Research
Competitive Analysis
Personas
Segmentation
October 30, 2024
Go-To-Market Strategies
Objectives and Key Results
Analysis
Collette Johnson
Collette is an experienced product marketing leader specialising in the tech, software and healthcare industries. Currently she is a Career Coach at the Cambridge Judge Business School, where she works with MBA and EMBA candidates, and a Member of Cambridge Wireless Ltd’s Board of Directors and Founder of Cambridge Product Marketing.
Her previous experience includes working as a VP of marketing in a scale-up organisation to help them in understanding their identity and to develop their long-term strategy. Her experience also includes strategic roles in consultancies supporting both global organisations and start-ups. She was named as one of the Top 100 Product Marketing Influencers globally in 2020.
Connect with Collette on LinkedIn
What’s Included?
- 2 days of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Tips and best practices
- Access to recording and resources for three months
Who Should Attend?
This course is for anyone with an interest in product marketing.
- For those looking to transition into the role, it’ll arm them with that all-important foundational layer of intel to hit the ground running.
- For those relatively new to product marketing, it’ll up-skill them in areas they might not have quite so much practical experience.
- Even for product marketing veterans who have been in a PMM role for more than 2 years, it’s a great refresher on current trends and potential new practices.
And for everyone, it’s an awesome opportunity to learn from a senior-level PMM from one of the world’s biggest businesses.
Can’t Attend Live But Want the Information?
We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.