The Influencer Playbook: Connecting Brands and Creators
Dive into the dynamic world of influencer marketing and unlock the secrets of digital storytelling that captivates millions! This bootcamp offers a comprehensive look into influencer marketing, exploring how brands can effectively work with online creators to reach their target audiences.
Journey from the early days of blogging to the video-driven landscapes of TikTok, YouTube, and Instagram. Discover the nuanced ecosystem of creators—from nano-influencers to global stars—and learn how to craft campaigns that resonate across different platforms and audiences.
The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.
You’ll leave this session with the tools to identify, work with, and evaluate effective influencer marketing strategies.
March 26, 2025 | 10:00AM-2:30PM CT
This is an introductory course for users of all levels and experience. However, attendees who work at an agency or brand and are interested in running influencer campaigns may get the most out of this content.
Key Takeaways
- Understand the basic workflow / steps of an influencer marketing campaign from start to finish
- Know how to create an effective creator brief
- Understand the top platforms that creators are publishing on – and the nuances between them
- Empathize with creators’ POV re: the partnership process
- Understand the current and emerging trends in the world of influencer marketing
- Achieve a basic understanding of measuring a campaign’s success and cite real world examples of successful / unsuccessful campaigns
Get 10% off pricing by purchasing 3 or more tickets!
Users will be assigned once the purchase is complete.
Are you an AMA Professional Certified Marketer®️? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
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Deanna Dugo
Global Influencer & Organic Social Playbook Manager, Mark Anthony GroupDeanna Dugo is a seasoned marketing and PR professional with a robust background in influencer marketing strategy, social media, PR and brand communications. She is currently the Global Influencer & Organic Social Playbook Manager for Mark Anthony Group, a global beverage company renowned for its luxury wineries and iconic alcoholic brands. In this role, she drives global strategies for influencer partnerships and organic social content.
Prior to her current role, Deanna oversaw creative operations, strategy, and creator industry education for the Enterprise CPG Food & Beverage suite of advertisers at TikTok. Her career also spans both agency and brand-side roles in public relations and influencer marketing. She managed traditional and social media campaigns for prominent CPG and lifestyle accounts at top agencies, including Ketchum Chicago and Blue Chip Worldwide.
Additionally, as the Marketing & PR Manager for Michael Jordan’s Cornerstone Restaurant Group in Chicago, she successfully led the launch of Michael Jordan’s Steakhouse on the Magnificent Mile.
Deanna holds a bachelor’s degree in communication with a concentration in public relations and a minor in Spanish from Boston University.
What’s Included?
- 2 sessions (4 hours) of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Tips and best practices
- Access to recording and resources for three months
Who Should Attend?
Social media managers who are in charge of content creation and want to focus on a simple direction for short form video. They’re looking for strategies to double the amount of content they create in less time.
Thought leaders who are looking to uplevel their brand on social media by leverage one content type that they can then use in different ways across different platforms.
Marketers who are looking to jumpstart or revamp their social media using short form video with intention.
Can’t Attend Live But Want the Information?
We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.