How to Train Your ChatGPT

Foundations: Human First, AI Second

• Why your Ideal Customer Profile (ICP) is the cornerstone of every AI conversation
  
• Breaking down hopes, fears, dreams, objections, and secret struggles 
  • Use an AI prompt to dive in deeper. + share form to fill out as they go…and finish for homework 

AI Organization & Team Workflow

• Best ways to organize chats
• How to collaborate across accounts when on a team
  
• Where to store and update prompt libraries (Google Doc, Notion, etc.)
  
• Customize ChatGPT settings (profile → “Customize ChatGPT”) to build a trained assistant – share the overused words we often see within AI and add your own. 

Prompting Like a Pro

• Why AI is your brainstorming buddy, not your strategy savior
  
• Walkthrough: Brainstorming bold ideas with ChatGPT

Building It Up Better + Bolder

• How to “feed” your AI: blogs, transcripts, and branded materials
  
• Walkthrough: Uploading or summarizing existing content to inform your GPT
  
• Example: Creating a custom GPT that mimics your brand’s top-performing post

SEO-Forward AI Edits

• How to enhance and repurpose content for SEO using AI
  
• Use AI to suggest headlines, meta descriptions, alt text, etc.
  

Systematizing Success

• Creating a repeatable prompt library for team or client use
  
• Setting monthly content themes and weekly writing flows using AI (remembering our ICP and the content strategy developed and kick started by AI)