Skip to Content Skip to Footer

AMA Digital Marketing Bootcamp

Austin, TX

Digital Marketing Changes Fast.

Daily advances in technology mean your digital marketing strategy needs to keep evolving. The AMA Digital Marketing Bootcamp will help you understand the latest best practices and equip you with the insights to stay ahead. Plus, it’s designed to help you prep for the AMA Professional Certified Marketer® Digital Marketing exam, which is a great way to prove your knowledge and feel confident in the work you’re doing.

Over two days, our knowledgeable and engaging instructors will help you better understand topics like marketing metrics, social media, email strategy, user experience, online advertising, SEO and content marketing. Through hands-on exercises, you’ll have a chance to network and put your new skills to work, too.


Early-Bird (Before 09/24/19)Standard Price
AMA Member$1395$1495

What to Expect

AMA Bootcamps are a collaborative experience where you’ll spend time in larger teaching sessions and smaller topic-based breakouts where you can put your learning to work through interactive exercises.

Free PCM® Digital Marketing Exam

When you attend the AMA Digital Marketing Bootcamp, you’ll also receive a free Professional Certified Marketer® Digital Marketing exam. Adding the letters P-C-M behind your name shows you have the skills to excel in digital marketing and are committed to understanding best practices. This bootcamp covers the majority of topics you’ll see on the test.

Interview With the Instructors

Letter to Your Boss

Need to convince your boss to let you join us in Austin?

Download our template, fill in the highlighted sections and send it off for approval.

AMA Event Policies

Tuesday, October 22

Registration and Continental Breakfast

General Session: Digital Strategy (UI/UX)


Breakout Session One

We’ll assign you a group that you’ll be with throughout the event. Over the two days, you’ll attend a breakout session in each of the following topics:

  • Email
  • Social Media
  • Integrated Digital Media
  • SEO


Breakout Session Two

  • Email
  • Social Media
  • Integrated Digital Media
  • SEO

Q&A Panel Discussion & Break

Free Time

Networking Reception

Wednesday, October 23

Networking Breakfast

Breakout Sessions Three

  • Email
  • Social Media
  • Integrated Digital Media
  • SEO


Breakout Sessions Four

  • Email
  • Social Media
  • Integrated Digital Media
  • SEO


General Session: Analytics

Q&A Panel Discussion

All of our instructors will be ready to answer any last questions you have.

Todd Coats

Todd Coats

Associate Director for Brand and Creative Association of International Certified Professional Accountants

Todd brings his 32 years of experience to create effective concepts and ideas for industry sectors such as healthcare, pharmaceuticals, energy, higher education and retails. He brings emphasis in brand building, integrated marketing, employee branding and digital advertising.

Shane Johnson

Shane Johnston

​Principal, Market Position Strategies

Shane has developed branding, marketing and product strategies and integrated communications plans for Fortune 100 companies, small businesses and nonprofit organizations. His 25-year career spans client and agency marketing roles. He is now Principal of Market Position Strategies, providing marketing consulting services to enterprise and higher education clients.

Jenny Munn

SEO Consultant, The Munn Group

Jenny Munn is a digital marketer with a deep specialty in search engine optimization strategy, training, and implementation. She has provided SEO services for B2B, B2C, e-commerce and nonprofit organizations in a variety of industries. Munn has been teaching SEO workshops  for eight years to help agencies, web designers, in-house marketers and businesses of every size maximize their return on SEO. She is currently an SEO Consultant for the K-12 education market.

Cord Silverstein

President, Advocacy Social

Cord Silverstein is an award-winning brand and content marketer and social media strategist. He ensures his clients do not confuse audience with influence by developing campaigns that allow brands to engage with their most loyal customers and fans. Silverstein has focused throughout his career in bringing down the walls within his clients’ organizations to develop and launch campaigns that deliver tangible and trackable success.

Aaron Templer

Founder and Strategist, Three Over Four

Aaron Templer is a leadership and marketing consultant with a music problem. As an award-winning, 20+ year marketing leader, Templer explores influence at the intersection of leadership and marketing through speaking, teaching and writing. He runs a marketing firm (Three Over Four), is an award-winning  AMA chapter past president, professional instructor, and AMA Professional Chapters Council volunteer.

Bootcamp Location

Omni Austin Hotel Downtown
700 Jacinto Street at 8th Street
Austin, TX 78701
Phone: (512) 476-3700


Room Rates:

  • $259.00 plus tax (currently 15%)

There are a limited number of rooms left in the AMA block, so please contact AMA customer service to reserve your room at or (800) AMA-1150.


Air Travel Discount

The AMA has teamed up with Delta Air Lines to offer a special discount on air travel. Click here to get started. You can also call the Delta Meeting Network at (800) 328-1111 and refer to meeting code NY2M7. There is not a service fee for reservations booked and ticketed via this service.


Conference Attire

Conference attire is business casual. Meeting rooms tend to be cool, so you may wish to bring a sweater/jacket.



The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center (800-AMA-1150 or, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.




Thank you to our Event Sponsor!


AMA Digital Marketing Bootcamp