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2026 AMA IJRM Special Issue Pre-Conference: The Transformative Role of Artificial Intelligence in Marketing Theory and Practice

Denver, CO

This invite-only PreCon allows each of the 14 thought-leadership teams to present their current state of work for feedback from the other teams and co-editors.

This event occurs on Friday, August 24 at the 2026 AMA Summer Academic Conference.

Registration

Registration Information COMING SOON

Pre-Conference Chair

Kay Peters, Deutsche Post-endowed Chair
Professor of Marketing

University of Hamburg and UC Davis

Yakov Bart
Professor of Marketing

Northeastern University

Prasad Naik, Robert W. Glock Endowed Chair
Professor of Marketing

UC Davis

Koen Pauwels
Distinguished Professor of Marketing

Northeastern University

Print Version

Below is the Tentative Program Overview

Breakfast

Welcome & Introduction

Presentations (Teams 1-3)

Coffee Break

Presentations (Teams 4-6)

Lunch

Presentations (Teams 7-9)

Coffee Break

Presentations (Teams 10-12)

Coffee Break

Presentations (Teams 13-14)

2026 AMA IJRM Special Issue Pre-Conference: The Transformative Role of Artificial Intelligence in Marketing Theory and Practice

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