Digital Marketing Competition: Virtual

Competition Objectives

Virtual Fall Team Competition
Design a social media strategy based on a digital marketing brief
- Competition brief will be released to all teams on Friday, October 31, 2025 at the start of the competition
Showcase your creativity, skills and ability to develop digital marketing outputs

Competition Sponsor

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Competition Process

Sign up when competition opens in the Fall.
- Note: This is a team competition, with teams of 3-5 students (undergraduate students).
- 50 team spots available on a first-come, first-served basis.
- You are allowed to register more than one team for the competition. However, initial team assignments will be limited to ensure broad chapter representation.
  - First 30 unique teams to register will be guaranteed a spot.
  - The remaining spots will be offered to additional teams that submitted more than one team, and assignments will be assigned in the order in which sign ups are received.
Once teams and members are verified, participants will receive a confirmation email with further details.
The competition will be a 2-hour virtual session where your team works together to design a social media strategy for a real-world challenge.
- Competition will take place virtual via Zoom on: Friday, October 31, 2025
- Virtual/Remote Competition Time: 11:00am to 1:00pm CST (12pm to 2:00pm EST / 10:00am to12:00pm MST / 9:00am to 11:00am PST)
Open to all AMA Collegiate Chapters in good standing

Entry Requirements

Exclusively open to AMA undergraduate students
Each AMA Collegiate team may register multiple teams, consisting of 3-5 students, to compete
The Digital Marketing Competition brief and full instructions will be released at the start of the competition
Entire chapter team must remain online for the entire 2-hour session

How is the Competition Judged?

Your team will be evaluated by volunteer judges using the evaluation criteria outlined below.

Relevance to Grandparent Persona – Up to 25 Points

Demonstrates a deep understanding of the needs, values, and behaviors of the grandparent demographic
Reflects age-appropriate language, tone, and visual style
Aligns with common motivations (e.g., family connection, legacy, health, nostalgia, simplicity)

Creativity & Concept Strength – Up to 25 Points

Strategic Clarity & Feasibility – Up to 20 Points

Provides a clear rationale that connects the concept to marketing or campaign goals
Demonstrates understanding of brand values and messaging consistency
Identifies achievable outcomes with realistic implementation steps
Considers budget, timeline, and resource constraints

Creative Mockups/Assets – Up to 30 Points (15 Points each asset)

Visuals are polished, professional, and aligned with the concept and audience
Assets clearly communicate the idea and are usable in real-world execution
Variety and depth of mockups/assets provided (e.g., digital, print, experiential, etc.)
Assets enhance storytelling and bring the concept to life effectively

The competition winners will be announced in early November 2025. This competition will award one winner in each of the following placements:

1st Place – 1 (one) Complimentary Conference Registration to ICC 2026 and AMA Certificate
2nd Place – AMA Certificate
3rd Place – AMA Certificate

Questions?

Contact AMA Customer Support at membersupport@ama.org.

Want to make an impact and support the AMA Collegiate Community?

Here’s your chance – AMA is looking for volunteers to help judge our Collegiate Opportunities.

Learn more and sign up today, visit the AMA Collegiate Volunteer Page.