Competition Objectives
Design and create at least two digital marketing outputs based on a digital marketing brief. Showcase your creativity, skills and ability to develop digital marketing outputs while employing differentiating factors and justifying your work.
Competition Sponsors
Competition Co-Sponsors
Who are the Competition Sponsors?
Minus33 focuses on creating high-quality merino wool apparel for outdoor enthusiasts. They address modern consumer needs for functional and sustainable clothing including base layers, socks, hats, gloves and more using merino wool, known for its softness, breathability, and moisture-wicking properties.
At McGraw Hill, we support the evolving needs of educators and learners with trusted, high-quality content and digital solutions that use data and learning science to help students progress toward their goals.
Minus33 and McGraw Hill are working closely with Dr. Raj Sachdev, author of Digital Marketing (McGraw Hill) to create and bring you this competition.
What is this competition all about?
The Digital Marketing Competition is in its second year and is designed to challenge students to create effective digital marketing outputs. After sign-ups close, team leaders will be provided preliminary information about Minus33, the company on which the outputs will be based. The outputs will be based on a given digital marketing brief which will be provided at the start of this in-person competition at the ICC. Teams will be asked to create two digital marketing outputs (details to be provided in the digital marketing brief) within the time allotted.
Are there any recommended resources to prepare for this competition? Select material from the textbook, Digital Marketing is relevant to this competition.
Learn more about the co-sponsors:
Minus33
- Minus33’s Homepage
- Minus33’s Story
- Men’s Bestsellers
- Women’s Bestsellers
- Visit Minus33 on Instagram
- Visit Minus33 on Facebook
McGraw Hill
- E-Book for Digital Marketing.
- Instructors can obtain an Instructor Copy to consider for their courses.
- Instructors may visit here for other available marketing products for your courses.
- Instructors may visit here for other business products for your courses.
- Visit McGraw Hill on Facebook
- Visit McGraw Hill on LinkedIn
Join us in shaping the future of marketing – become an AMA partner today! Click here and discover the AMA Sponsorship opportunities.
Competition Process
- Sign up when enrollment opens on January 26, 2026.
- Note: This is a team competition, with teams of 2-5 students.
- Only 50 team spots available on a first-come, first-served basis, one team per chapter.
- Participants must be registered for the 2026 AMA International Collegiate Conference (ICC).
- Note: Even if your chapter is still in the process of paying for ICC registration, you can sign up for the ICC competitions. All competition participants will be verified and confirmed before securing a competition spot.
- Once teams and members are verified, participants will receive a confirmation email with further details.
- At ICC, the competition will be a 2-hour session where your team works together to create two digital marketing outputs based on a digital marketing brief to be provided on site at the competition.
- Each competing student must provide and bring their own laptop, fully charged.
- Note: Power strips or electrical outlets will not be available. It is the responsibility of the participating chapters and their members to ensure their team has the necessary technology powered up to compete.
Entry Requirements
- Exclusively open to undergraduate students
- Each AMA Collegiate Chapter may register only one team, consisting of 2-5 students, to compete
- Students competing are required to be in-person at the AMA International Collegiate Conference (ICC)
- Faculty advisors will not be allowed in the competition room
How is the Competition Judged?
Your team will be evaluated by a panel of session partners and volunteer judges using the evaluation criteria designated for the competition.
- Digital Marketing Competition Rubric – Coming Soon!
Competition Prize – In-Person
One chapter team will be awarded per placement:
- 1st Place – $200 (One Team and Certificate)
- 2nd Place $100 (One Team and Certificate)
- 3rd Place $50 (One Team and Certificate)